The Fundamentals of Fashion Filmmaking

Name: The Fundamentals of Fashion Filmmaking
Brand: Allen & Unwin
SKU: 9781474242370
Price: 68.99 NZD
Availability: OutOfStock

By Nilgin Yusuf

Series: Fundamentals

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Summary

The Fundamentals of Fashion Filmmaking explores the rise of fashion film over the past decade and its expanding role in retail, online platforms, and art installations. It offers insightful examples from groundbreaking international films, complete with QR codes to view them online. The book places fashion film within its wider cultural, historical, and industry context, guiding readers through the process of creating fashion films across various technologies and audiences. Interviews with directors provide expert advice from storyboarding to audience engagement.
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Format: Paperback / softback

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This title is ideal for students, filmmakers, fashion professionals, and anyone interested in the intersection between fashion and moving image as a creative and communication medium.

Description

Over the last decade, fashion film's presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and buildings, to the online arenas of fashion brands and labels through to art gallery installations, fashion communication is on the move.

With examples from dozens of groundbreaking international films, including QR codes linking to the films online, The Fundamentals of Fashion Filmmaking places fashion film in its broader industry, cultural and historical context. You’ll also learn about the process of making fashion film, exploring how it works across multiple technologies, platforms, and audiences. Interviews with filmmakers bring together a wealth of industry expertise on everything from storyboarding to finding an audience.

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Book Details

INFORMATION

ISBN: 9781474242370

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 10 August 2023

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Illustration: 200 colour illus

Audience: General / adult, Tertiary education

DIMENSIONS

Spine width: 12.0mm

Width: 196.0mm

Height: 230.0mm

Weight: 503g

Pages: 176

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Arts & Culture Business & Entrepreneurship Marketing & Sales Nilgin Yusuf Non-Fiction Series: Fundamentals

About the Author

Nilgin Yusuf is a writer and educator who has written for the Sunday Times, Daily Telegraph and ELLE. As Programme Director of the postgraduate media courses at London College of Fashion, University of the Arts London, UK, she developed the MA in Fashion Media Production which foregrounded film as a contemporary medium for fashion communication. She is the author of Fashion's Front Line (Bloomsbury, 2016) and Georgina von Etzdorf: Sensuality, Art and Fabric (1998) and recently completed a BA in Creative Writing at Birkbeck, University of London.