The New Creatives

Name: The New Creatives
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9789063696931
Price: 65.0 NZD
Availability: InStock

How AI changes the face of the creative industry

By Seema Sharma

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Summary

The New Creatives explores the transformative power of creativity in the business world. It highlights the journeys of innovative entrepreneurs who are reshaping traditional industries through imaginative approaches and dynamic thinking. By sharing success stories and practical insights, the book inspires readers to unleash their own creative potential in entrepreneurship.
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Format: Paperback / softback

$65⁰⁰

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The New Creatives

$65⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're keen on exploring how innovation and creativity drive business success. It's ideal for entrepreneurs and business leaders interested in harnessing creative thinking to solve problems and push boundaries in today's dynamic market landscape. If you're curious about blending creativity with entrepreneurial ventures, this read offers valuable insights and inspiration.

The New Creatives

Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the creative industry.

Description

Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativity, and the future of work in the creative industry.

The creative industry is rapidly evolving due to the rise of artificial intelligence. Some fear that the increase in machine-learning technologies could end human creativity. Seema Sharma, a renowned creative director at one of the world's largest independent communication agencies, believes the future of the creative industry lies in collaboration between human creators and machines.

The New Creatives, co-authored by Sharma with Artificial Intelligence, offers a ground-breaking exploration of the changes to come. The authors examine the skills, processes, and work ethics that AI will affect and discuss the emotional and economic value of creativity in this new landscape. They explore the potential disappearance of certain jobs, the changing dynamics of client relationships, and discuss the currency of creativity in the age of AI. The book also sheds light on new roles emerging in the industry and elaborates on the new formats that will become necessary.

Book Details

INFORMATION

ISBN: 9789063696931

Publisher: BIS Publishers B.V.

Format: Paperback / softback

Date Published: 09 November 2023

Country: Netherlands

Imprint: BIS Publishers B.V.

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 148.0mm

Height: 210.0mm

Weight: 0g

Pages: 292

Collections

Business & Entrepreneurship Business Innovation & Creativity Business Strategy & Negotiation Non-Fiction Seema Sharma Technology & Digital Transformation in Business

About the Author

Seema Sharma, an experienced creative professional, has worked with renowned agencies like Wunderman, JWT, and Blast Radius. In 2017, she joined Edelman Amsterdam as their first-ever Creative Director. There, she led integrated campaigns for Microsoft, Princes Foods, Samsung, Burger King and Tinder.