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Becoming a Public Relations Writer
Strategic Writing for Emerging and Established Media
Book Hero Magic crafted this summary to help describe this book. While it's new and still
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Summary
The book is ideal for undergraduate courses in public relations, media writing, and strategic communication and equips future professionals with practical skills and knowledge to excel in the evolving field.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Students and educators in public relations, media writing, and strategic communication will find this book especially valuable. It is tailored for undergraduates preparing for careers in public relations, and useful for professionals seeking to update their digital and social media writing skills.
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The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.
Smith provides comprehensive examples, guidelines, and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media.
This new edition updates and expands its coverage of writing for digital and social media—including blogs, websites, and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat), and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career.
Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing, and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations.
Complementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews, and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations, and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith.
Book Details
INFORMATION
ISBN: 9780367281571
Publisher: Taylor & Francis Ltd
Format: Paperback / softback
Date Published: 22 November 2019
Country: United Kingdom
Imprint: Routledge
Edition: 6th edition
Illustration: 16 Line drawings, black and white; 16 Illustrations, black and white
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 187.0mm
Height: 235.0mm
Weight: 938g
Pages: 474
About the Author
Ronald D. Smith, APR, is Professor Emeritus of Public Communication at SUNY Buffalo State, USA, where he formerly served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America. Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book Public Relations: The Basics.
Also by Ronald D. Smith
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Becoming a Public Relations Writer
The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public...HardbackSold Out -
MediaWriting
MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features...PaperbackSold Out -
MediaWriting
MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features...HardbackSold Out
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