The Persuasion Engine

Tap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniques.

The Persuasion Engine, by neuromarketing and behavioural science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size.

The book walks you through the evolution of traditional neuromarketing into "Neuromarketing 2.0," where AI-powered tools eliminate the need for expensive lab studies and human behavioural science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioural techniques that dramatically improve marketing effectiveness while reducing costs and time investment.

Inside the book, you’ll find:

• Revolutionary AI prompting strategies that bring world-class behavioural science expertise to your desktop.
• Practical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversions.
• Step-by-step guidance for implementing biometric tools and implicit testing without laboratory resources.
• Advanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer action.
• Comprehensive methods for auditing and enhancing empathy in customer communications.

Perfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, The Persuasion Engine provides actionable strategies that will transform your approach to marketing. Whether you’re working on a shoestring or managing enterprise campaigns, you’ll discover how to use your customers’ non-conscious motivations and create compelling marketing that work on real people in the real world.