Roger Dooley

Practical techniques for applying neuroscience and behaviour research to attract new customers Brainfluence explains how to practically apply neuroscience and behaviour research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer...

Tap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniques. The Persuasion Engine, by neuromarketing and behavioural science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes...