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The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
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Check link for latest rating. ( 13,958 ratings, 1,362 reviews)
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Format: Paperback / softback
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The Mom Test
$6200
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Mom Test by Rob Fitzpatrick is applauded for its practical advice on customer communication, focusing on how to extract honest feedback without biased responses. Readers appreciate its straightforward writing and pragmatic examples, which are deemed useful for entrepreneurs seeking real insights from customers. Some reviews critique the book for being repetitive, but overall, it is valued for its actionable guidance.
Book Details
INFORMATION
ISBN: 9781492180746
Publisher: Createspace Independent Publishing Platform
Format: Paperback / softback
Date Published: 10 September 2013
Imprint: Createspace Independent Publishing Platform
Audience: General / adult
DIMENSIONS
Spine width: 8.0mm
Width: 140.0mm
Height: 216.0mm
Weight: 168g
Pages: 138
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