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The Mom Test

How to talk to customers & learn if your business is a good idea when everyone is lying to you
By Rob Fitzpatrick
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4.37 goodreads logo

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Check link for latest rating. ( 13,958 ratings, 1,362 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Mom Test by Rob Fitzpatrick is a guide to improving how you ask questions when gathering feedback on business ideas. It teaches entrepreneurs how to talk to customers in a way that reveals genuine insights, helping them validate their business concepts efficiently without receiving misleading positive feedback. By rethinking traditional interviewing methods, the book equips readers with the right techniques to uncover honest opinions and realistic critiques.
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Format: Paperback / softback
$6200

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're an entrepreneur looking to improve your customer interview skills. It offers practical guidance on how to ask questions that yield honest and useful feedback, helping you refine your business ideas and strategies. Perfect for those seeking to avoid common pitfalls in validating new product ideas.

Book Hero thinking about your next read

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Mom Test by Rob Fitzpatrick is applauded for its practical advice on customer communication, focusing on how to extract honest feedback without biased responses. Readers appreciate its straightforward writing and pragmatic examples, which are deemed useful for entrepreneurs seeking real insights from customers. Some reviews critique the book for being repetitive, but overall, it is valued for its actionable guidance.

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Book Details

INFORMATION

ISBN: 9781492180746

Publisher: Createspace Independent Publishing Platform

Format: Paperback / softback

Date Published: 10 September 2013

Imprint: Createspace Independent Publishing Platform

Audience: General / adult

DIMENSIONS

Spine width: 8.0mm

Width: 140.0mm

Height: 216.0mm

Weight: 168g

Pages: 138

Collections

Business & Entrepreneurship Non-Fiction Rob Fitzpatrick Self-Help & Personal Development Start-ups & Entrepreneurship

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