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Deep Purpose
The Heart and Soul of High-Performance Companies
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Deep Purpose
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
An intelligent and practical guide to finding your true corporate purpose, creating social value and boosting your profit.
Gulati shows what it takes to walk the talk on purpose ... Insightful, practical and timely – Adam Grant, New York Times bestselling author of Think Again.
Unlock your corporate purpose, create social value and boost profits.
Many companies have used purpose as a corporate buzzword to appear virtuous internally, and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profitability and sustainability of a business.
Deep Purpose is the essential guide to putting purpose at the core of a company, and in doing so, understanding its very soul. Drawing together years of research, including analysis of multinational corporations from Danone and PepsiCo to Microsoft and Patagonia, Harvard professor Ranjay Gulati has identified eight conceptual barriers that are dooming leaders and their companies to more superficial engagement with purpose. In this book, he shows you how to understand and overcome these obstacles, in order to find your company's deep purpose and supercharge its capacity to serve all stakeholders and shareholders.
By fusing commercial and social logic, business leaders can enhance financial performance, boost employee morale and retention, and leave a positive mark on society. Deep Purpose has the power to transform the business landscape and usher in a new era of ethical corporate leadership.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Deep Purpose by Ranjay Gulati is praised for its insightful exploration of how businesses can redefine their role in society by focusing on a purpose-driven approach. Reviews commend its scholarly rigor and practical guidance on aligning moral leadership with a multistakeholder model. Highlighting the importance of integrating purpose into business for enhanced performance and sustainability, the book is highly recommended for leaders aiming to link corporate goals with societal and personal values.
Book Details
INFORMATION
ISBN: 9780241513408
Publisher: Penguin Books Ltd
Format: Paperback / softback
Date Published: 10 February 2022
Country: United Kingdom
Imprint: Penguin Business
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 22.0mm
Width: 153.0mm
Height: 234.0mm
Weight: 369g
Pages: 304
About the Author
Ranjay Gulati is a top Harvard Business School professor and Harvard MacArthur Fellow. He has been named by The Economist and the Financial Times as being in the top handful of business scholars whose work is most relevant to management practice. His research has been published in the Harvard Business Review, the Wall Street Journal, Forbes and the Financial Times.
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