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The small BIG
Small Changes that Spark Big Influence
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Check link for latest rating. ( 1,207 ratings, 119 reviews)
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The small BIG
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Why a small change can make a big difference.
Why a small change can make a big difference.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
At some point today you will have to influence or persuade someone—perhaps ask a colleague a favour, negotiate with a contractor, or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice—Steve Martin, Noah Goldstein, and Robert Cialdini—describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Offering deceptively simple suggestions and explaining the extensive scientific research behind them, The small BIG presents over fifty small changes—from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. The small BIG is full of surprising, powerful—and above all, tiny—changes that could mean the difference between failure and success.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The small BIG is highly praised for its practical applications in persuasion, combining the expertise of renowned scholars in the field. Reviewers such as Dan Pink and publications like Forbes commend the book for offering a wealth of actionable insights, making it a valuable resource for both personal development and business strategy.
Book Details
INFORMATION
ISBN: 9781781252758
Publisher: Profile Books Ltd
Format: Paperback / softback
Date Published: 06 August 2015
Country: United Kingdom
Imprint: Profile Books Ltd
Edition: Main
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 24.0mm
Width: 128.0mm
Height: 198.0mm
Weight: 220g
Pages: 304
About the Author
Martin, Goldstein and Cialdini are renowned practitioners of the science of persuasion. In the field of influence and persuasion, Robert Cialdini is the world's most cited living social psychologist and author of the seminal book Influence [9781846686146]. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! 50 Secrets from the Science of Persuasion [9781846680168]. Collectively the authors' books have sold three million copies and translated into twenty-seven languages.
Also by Noah Goldstein
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Yes!
Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion—both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this...Paperback$2799Unit price /UnavailableIn StockShips tomorrow -
The Little Book of Yes
This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas, and your requests. We all want to hear 'yes'. 'Yes' connects us to the world and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?...Paperback$1899Unit price /UnavailableAvailableShips in 4-6 weeks
Also by Professor Robert B. Cialdini
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Yes!
Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion—both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this...Paperback$2799Unit price /UnavailableIn StockShips tomorrow -
The Little Book of Yes
This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas, and your requests. We all want to hear 'yes'. 'Yes' connects us to the world and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?...Paperback$1899Unit price /UnavailableAvailableShips in 4-6 weeks
Also by Steve J. Martin
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Yes!
Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion—both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this...Paperback$2799Unit price /UnavailableIn StockShips tomorrow -
Yes!
Yes! by Robert Cialdini, Noah J. Goldstein, and Steve J. Martin is an enlightening exploration into the art and science of persuasion, offering readers a wealth of compelling insights drawn from meticulous research and real-world experiments. This bestselling guidebook reveals how seemingly minor adjustments in the way we communicate can wield a significant impact on the decisions and behaviours of...Paperback$5400Unit price /UnavailableAvailableShips in 2-3 weeks -
Influence at Work
Outstanding...This book is superb. — Robert B Cialdini, bestselling author of Influence To be successful at work, you also need to be influential at work. And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics, and company policy, but the unspoken rules too. The rules people rarely talk about,...Paperback$2799Unit price /UnavailableAvailableShips in 4-6 weeks -
The Little Book of Yes
This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas, and your requests. We all want to hear 'yes'. 'Yes' connects us to the world and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?...Paperback$1899Unit price /UnavailableAvailableShips in 4-6 weeks
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