Professor Robert B. Cialdini

At some point today you will have to influence or persuade someone—perhaps ask a colleague a favour, negotiate with a contractor, or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice—Steve Martin, Noah Goldstein, and Robert Cialdini—describe how, in today's information-overloaded world, it is now the smallest...

Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion—both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this...

This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas, and your requests. We all want to hear 'yes'. 'Yes' connects us to the world and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?...