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Disciplined Entrepreneurship Startup Tactics
15 Tactics to Turn Your Business Plan into a Business
Brief Description
A hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship, Paul Cheek, delivers an actionable field guide to transforming your one great idea into a functional,...
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Disciplined Entrepreneurship Startup Tactics
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Description
A hands-on, practical roadmap to get from great idea to successful company
In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship, Paul Cheek, delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author provides a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.
This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximise your impact with limited resources. You’ll also discover:
- Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
- Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
- Methods for equity distribution that minimise conflict and maximise investor return
An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products, looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.
Book Details
INFORMATION
ISBN: 9781394223350
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 25 March 2024
Country: United States
Imprint: John Wiley & Sons Inc
Contributors:
- Foreword by Bill Aulet
Audience: General / adult
DIMENSIONS
Spine width: 23.0mm
Width: 224.0mm
Height: 221.0mm
Weight: 794g
Pages: 288
About the Author
PAUL CHEEK is a serial tech entrepreneur, entrepreneurship educator, software engineer, and patented inventor. He is the Executive Director of the Martin Trust Center for MIT Entrepreneurship and a Senior Lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management. Paul was MIT’s first Hacker in Residence and has since taught, mentored, and advised thousands of entrepreneurs around the world. Paul was named to Forbes 30 Under 30, the definitive list of young people changing the world. Paul is a co-founder of Oceanworks, a for-profit company with a mission to end plastic pollution and previously co-founded Work Today, a venture-backed digital staffing and recruiting company. Paul advises startups and both speaks and consults with Fortune 500 companies and universities globally to advance entrepreneurship. You can learn more about Paul on his website, PaulCheek.com, or follow him on LinkedIn.
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