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Cosmetics Marketing
Strategy and Innovation in the Beauty Industry
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Cosmetics Marketing
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.
There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.
With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Cosmetics Marketing by Lindsay Karchin and Delphine Horvath is praised as an insightful and comprehensive guide to the ever-evolving cosmetics industry. It combines theoretical aspects with practical real-life industry stories, provides historical context, and discusses business strategy. The book is considered a valuable resource for both current and aspiring professionals in the beauty sector, offering clear learning objectives and relevant career planning advice. It's recognised for fulfilling a critical gap in fashion education by incorporating beauty marketing into the curriculum.
Book Details
INFORMATION
ISBN: 9781350299436
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 27 July 2023
Country: United Kingdom
Imprint: Bloomsbury Visual Arts
Illustration: 150 color illus
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 14.0mm
Width: 212.0mm
Height: 268.0mm
Weight: 895g
Pages: 264
About the Author
LINDSAY KARCHIN is a brand strategist at Bombas, and was previously a marketing professional at DonorsChoose and The Estée Lauder Companies. Throughout her career she has worked across skincare, color, and hair care, specializing in online and omnichannel strategy. Her approach to cosmetics marketing has been influenced by her professional ballet career in the US and Germany, as well as her experience as a makeup artist for fashion and dance photography, runway, and music videos. Delphine Horvath is a tenured professor of Cosmetics and Fragrance Marketing at the Fashion Institute of Technology, USA. Professor Horvath received her training in biochemistry and luxury marketing, and her cosmetics marketing career has taken her to many top beauty companies, including LVMH, Revlon, and Coty, the latter for which she led the makeup division in France.
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