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Making Shift Happen
Designing for Successful Environmental Behavior Change
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Format: Paperback / softback
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See moreTo tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. Whether you're a practitioner or want to change your own behavior, Making Shift Happen is a roadmap that empowers you with tools to transform the world.
The changemaker's guide to catalyzing environmental behaviour change for a healthy future
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The changemaker's guide to catalysing environmental behaviour change for a healthy future.
To tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act.
From hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrolment form tweaks – shifting the behaviour of millions for the better is possible.
Based on decades of research into what drives behaviour change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behaviour change initiative – from choosing the right audience and uncovering what drives their behaviour, to designing, prototyping, testing, and implementation.
Clear instructions and real-world examples empower you to apply hundreds of behavioural science solutions including:
- Using social norms to spread positive environmental behaviours
- Selecting and testing stories, metaphors, and values to frame information for each audience
- Catalysing action by aligning your initiative with your audience's personal and social motivators
- Breaking bad habits and building positive ones
- Capturing your audience's attention and reducing barriers to action
- Connecting people with nature and building empathy for the environment and its inhabitants.
Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviours and mindsets toward positive environmental outcomes and a better future for all.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Making Shift Happen is praised for its engaging, scientifically grounded approach to combating climate change through actionable steps. The book is noted for addressing environmental issues as human issues, offering practical and wise guidance. It highlights the application of behavioural science to promote sustainable practices and appeals to understanding and utilising insights into human behaviour for environmental stewardship. Additionally, it provides a comprehensive "workshop-in-a-book" experience, emphasising self-care for long-term engagement.
Book Details
INFORMATION
ISBN: 9780865719484
Publisher: New Society Publishers
Format: Paperback / softback
Date Published: 11 January 2022
Country: United States
Imprint: New Society Publishers
Illustration: 60 Illustrations, black and white
Audience: General / adult
DIMENSIONS
Spine width: 23.0mm
Width: 191.0mm
Height: 225.0mm
Weight: 594g
Pages: 544
About the Author
Nya Van Leuvan, MA, is a leader in designing and executing programs that accelerate social change by shifting human behavior. She co-founded and directs the not-for-profit Root Solutions to increase the effectiveness of conservation advocacy and policymaking through the use of behavior change, design thinking, and systems thinking. She holds an MA from the School of Human Evolution and Social Change at Arizona State University and a BA from the University of California, Berkeley. She's from San Francisco, California.
Lauren Highleyman, MS, is a communications and behavior change strategist with experience designing and implementing effective and engaging initiatives across a variety of environmental issue areas. She is passionate about applying insights from the social and behavioral sciences to inspire action and strengthen collaboration among diverse environmental stakeholders. She holds an MS in Natural Resources and Environment with a focus in Environmental Behavior, Education and Communication from the University of Michigan and a BA from UC San Diego. She lives in Marin County, CA.
Rod Fujita, PhD, is a leader in the theory and practice of aligning incentives with good conservation outcomes. He co-founded Root Solutions and is the Director of Research and Development at Environmental Defense Fund's Oceans Program, where he has been working to improve fisheries for more than 30 years. Rod has served on numerous state, regional, federal, and international advisory bodies and has authored over 100 peer-reviewed publications, as well as many popular articles and the well-received book, Heal the Ocean. He lives in Oakland, California.
Ashleigh Kellerman is a Senior Associate at Root Solutions, where she focuses on framing for improved environmental communication and behavior change. An alumna of UC Berkeley with a background in psychology and economics, she has dedicated her career to shifting the frames, narratives, metaphors and values that underpin many of the world's most pressing social issues. She lives in Berkeley, California.
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