I Am My Brand

Name: I Am My Brand
Brand: Allen & Unwin
SKU: 9781472979117
Price: 24.99 NZD
Availability: InStock

How to Build Your Brand Without Apology

By Kubi Springer

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4.18

( 130 ratings, 24 reviews)

Summary

I Am My Brand by Kubi Springer is an empowering guide that explores personal branding from the unique perspective of women. It delves into strategies for creating, maintaining, and enhancing your brand in both professional and personal domains. Combining insights from successful female leaders with actionable exercises, the book aims to help you master the art of branding with confidence and authenticity.
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Format: Paperback / softback

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I Am My Brand

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

If you're keen on building a personal brand with confidence and authenticity, this book offers practical insights and strategies to become the most powerful version of yourself in the business world. It may particularly resonate with those seeking guidance on how to make their mark in a competitive environment by leveraging their unique qualities.

I Am My Brand

Featuring insights and interviews from established female brand builders from around the world, alongside Kubi’s eight pillars of personal branding, I Am My Brand is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it.

Description

Shortlisted for the 2020 Business Book Awards

I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers, and executives.

I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life.

The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today’s male-dominated business world.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

I Am My Brand by Kubi Springer is highly praised for offering a practical guide to personal branding, especially for women in business. Reviewers commend the author for sharing compelling personal stories and experiences, which provide insightful lessons on building and maximising brand value. The book is recognised as a source of inspiration, empowering readers to take control of their personal and professional narratives.

Book Details

INFORMATION

ISBN: 9781472979117

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 19 January 2023

Country: United Kingdom

Imprint: Bloomsbury Business

Audience: General / adult, Professional and scholarly

DIMENSIONS

Spine width: 22.0mm

Width: 130.0mm

Height: 196.0mm

Weight: 220g

Pages: 304

Collections

Business & Entrepreneurship Kubi Springer Mindset & Self Help New Year, New You Non-Fiction Self-Help & Personal Development Start-ups & Entrepreneurship

About the Author

Kubi Springer is an award-winning specialist with twenty-two years of brand experience. She has worked global brands including Nike, L’Oreal, MTV, London Fashion Week, NY Fashion Week, P.Diddy, Rio Ferdinand, Justin Timberlake, Mariah Carey, Rolls Royce and, most recently, Aston Martin.

Since 2007, Kubi has taught brand marketing in academic institutions, corporate firms and international conferences, with clients that include: NatWest, Deloitte, Oxford University, London College of Fashion, New York University and Kings College. She has also taught at Essence magazine’s ‘Women Who Are Changing the World’ conference in New York, SME Corp Malaysia and SWAA Conference in Mauritius.

Kubi has been featured across media platforms including BBC News, Forbes magazine, the Guardian, The Sunday Times and Virgin Entrepreneur Magazine. She has been a presenter on her own business TV show entitled ‘The Kubi Springer Show’ on Sky 198. Today, she is the host of the ‘She Builds Brands Radio Show’ on Ruach Radio and a regular contributor, providing brand commentary on BBC Radio 5 Live.