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Design a Better Business
New Tools, Skills, and Mindset for Strategy and Innovation
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Design a Better Business
$6699
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book stitches together a complete design journey from beginning to end in a way that you ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Design a Better Business stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before. It guides readers step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business.
Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
This book also features over 50 case studies and real-life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organisations. It provides a behind-the-scenes look at the best practices and pitfalls to avoid.
Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Design a Better Business is praised for its visually appealing design and engaging layout, which effectively draws readers in. It is considered an informative and essential read for anyone contemplating starting a business, making the reading process both interesting and insightful.
Book Details
INFORMATION
ISBN: 9781119272113
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 14 October 2016
Country: United States
Imprint: John Wiley & Sons Inc
Contributors:
- Designed by Maarten van Lieshout
- Designed by Erik van der Pluijm
Audience: Professional and scholarly
DIMENSIONS
Spine width: 15.0mm
Width: 180.0mm
Height: 239.0mm
Weight: 567g
Pages: 272
About the Author
Patrick van der Pijl is CEO of Business Models Inc. and producer of the worldwide best seller Business Model Generation. He is passionate about helping entrepreneurs, leaders, rebels and corporate companies to innovate their business model and design a future strategy.
Justin Lokitz is the co-author of Design A Better Business: New Tools, Skills, and Mindset for Strategy and Innovation, a strategy blogger and frequent contributing author, as well as an experienced strategy designer and managing director of the Business Models Inc. offices in San Francisco and Silicon Valley, CA USA. He has 16+ years of experience of managing product strategies for large, multi-national corporations, like Autodesk and Oracle, as well as several startups.
Justin has a MBA in Design Strategy, from California College of the Arts, a BA in Environmental Science and Geography, from University of California Santa Barbara, as well as professional certifications in software development and product management, from University of California Berkeley
Maarten van Lieshout is partner at Thirty-X. He has applied visual thinking at an early stage for a Dutch idea factory, turning ideas into visual and tangible experiences. He always brings a new perspective to the table - and always stimulates others to get involved in the action.
Erik van der Pluijm is founder and creative director at Thirty-X. He is passionate about visual thinking and making complex things simple. He mixes design, code and strategy, using his experience from art and design, artificial intelligence, computer games, and the startup scene.
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