1
of
1
Apple
The First 50 Years
Brief Description
On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone. Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing,...
Read More
Format: Hardback
$7999
$9000
Elsewhere:
Unit price
/
Unavailable
OVERNIGHT NZ-WIDE DELIVERY
Found a better price? Request a price match
Apple
$7999
$9000
Elsewhere:
Unit price
/
Unavailable
Latest News
New Releases to add to your TBR this week (29th September)
From celebrity memoirs to a brand new follow up to The Whale Rider, here is...
New: Out of Print Book Merchandise has arrived!
We are so excited to share that we now have a selection in-stock of the...
Bookish Board Games Amelia & Lizzy Have Been Playing
Amelia and Lizzy have been playing two of our newest bookish board games! Find out...
Self-Help Advice I Actually Use
My partner Alex says I read too many self-help books, and he’s probably right. To...
It’s Grand Final week in the world of the NRL!
It’s Grand Final week in the world of the NRL! And although the mighty NZ...
See more
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.
Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for detail set the stage for products—Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch—that married advanced technology with beauty, simplicity, and fine design.
Deeply researched and lavishly illustrated, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century.
Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple’s unique and innovative vision, and a must-read for anyone whose life Apple has touched.
Book Details
INFORMATION
ISBN: 9781398561960
Publisher: Simon & Schuster Ltd
Format: Hardback
Date Published: 26 March 2026
Country: United Kingdom
Imprint: Simon & Schuster Ltd
Illustration: 4-c photos throughout
Audience: General / adult
DIMENSIONS
Width: 187.0mm
Height: 232.0mm
Weight: 250g
Pages: 608
About the Author
David Pogue is a seven-time Emmy Award winner for his stories on CBS Sunday Morning, a five-time TED speaker, host of twenty NOVA specials on PBS, and a New York Times bestselling author. He’s written about Apple for his entire career, including thirteen years as a Macworld columnist, thirteen more as tech columnist for The New York Times, and twenty years as the #1 bestselling author of books about Macs and iPhones. He lives with his family in New York.
Also by David Pogue
View all-
Classical Music For Dummies
Classical music was never meant to be an art for snobs! In the 1700s and 1800s, classical music was popular music. People went to concerts with their friends, they brought snacks and drinks, and cheered right in the middle of the concert. Well, guess what? Three hundred years later, that music is just as catchy, thrilling, and emotional. From Bach...Paperback$5299Unit price /UnavailableAvailableShips in 3-4 weeks -
Magic For Dummies
You don’t need a white tiger, expensive props, or hours of preparation to do magic. With a little practice, some clever misdirection (which lies at the heart of all magic tricks), and showmanship, you can surprise family, friends, and coworkers using a few everyday items! If you’re looking to saw a beautiful woman in half or make buildings disappear, we’re...Paperback$4799Unit price /UnavailableAvailableShips in 3-4 weeks -
Magic For Dummies
Develop the knowledge, skill, and showmanship you need to thrill audiences of all ages Magic For Dummies is your introduction to mystifying friends, family, and the world at large with the art of magic. Emmy award-winning author David Pogue teaches you dozens of fun, inexpensive tricks that you can do with everyday objects like office supplies, clothing, food, and even...Paperback$4799Unit price /UnavailableIn StockShips today -
How to Prepare for Climate Change
A practical and comprehensive guide to surviving the greatest disaster of our time, from New York Times bestselling self-help author and beloved CBS Sunday Morning science and technology correspondent David Pogue. You might not realise it, but we’re already living through the beginnings of climate chaos. In Arizona, labourers now start their day at 3 a.m. because it’s too hot...PaperbackSold Out
More from Science & Nature
View all-
Raising Hare
THE INSTANT SUNDAY TIMES AND NEW YORK TIMES BESTSELLER SHORTLISTED FOR THE WOMEN'S PRIZE FOR NON-FICTION 2025 SHORTLISTED FOR WATERSTONES BOOK OF THE YEAR 2024 SHORTLISTED FOR THE HATCHARDS AND BIOGRAPHERS' CLUB FIRST BIOGRAPHY PRIZE A BOOK OF THE YEAR FOR THE HAY FESTIVAL, SUNDAY TIMES, THE TIMES, FINANCIAL TIMES, SPECTATOR AND iNEWS 'A beautiful book' - ANGELINA JOLIE 'I...Paperback$2400Elsewhere:$2799Unit price /UnavailableIn StockShips today -
What If? 10th Anniversary Edition
CELEBRATING TEN YEARS OF THE MILLION-SELLING POP SCIENCE CLASSIC WITH A SPECIAL EDITION. THIS IS WHAT IF? . . . x10. THE SUNDAY TIMES BESTSELLER 'Nerd royalty' — BEN GOLDACRE 'Totally brilliant' — TIM HARFORD 'Required reading across the world' — NEW YORK TIMES From the creator of the wildly popular xkcd.com, experience hilarious and informative answers to important questions...Hardback$4200Elsewhere:$5000Unit price /UnavailableIn StockShips today -
Nuclear War
The Sunday Times bestselling non-fiction thriller that has to be read to be believed. Baillie Gifford shortlisted, a favourite of Steven Bartlett, with an average reader rating of 4.6, sure to be a mass-market hit. Up to now, no one outside of official circles has known exactly what would happen if a rogue state launched a nuclear missile at the...Paperback$2500Elsewhere:$2800Unit price /UnavailableIn StockShips today -
The Anxious Generation
A powerful argument for reclaiming childhood—and all human relationships—from the online world, from the influential social psychologist and international bestselling author. Jonathan Haidt has spent his career speaking truth and wisdom in some of the most difficult spaces—communities polarised by politics and religion, campuses battling culture wars, and now the mental health emergency hitting teenagers today in many countries around...Paperback$2299Elsewhere:$3000Unit price /UnavailableIn StockShips today -
Prisoners of Geography
Prisoners of Geography looks at the past, present, and future to offer crucial insights into one of the major factors that determine world history – because if you don’t know geography, you’ll never have the full picture. Originally published in 2015, this completely revised and updated edition brings it up to date with the events and trends of the past...Paperback$2899Unit price /UnavailableIn StockShips today -
Ultra-Processed People
Launching the runaway bestseller with ambitions to be the biggest non-fiction paperback of the year IT'S NOT YOU. IT'S THE FOOD. "If you only read one diet or nutrition book in your life, make it this one" - Bee Wilson "You've got to get this book in your life . . . Completely compelling . . . Read a page...Paperback$2500Elsewhere:$2800Unit price /UnavailableIn StockShips today -
Kitchen Confidential
The classic bestseller from the star of Parts Unknown and No Reservations: 25th Anniversary edition, with a new introduction by Irvine Welsh. BEFORE THERE WAS THE BEAR, THERE WAS BOURDAIN. ‘Elizabeth David written by Quentin Tarantino’ — A.A. Gill ‘Fantastic: as lip-smackingly seductive as a bowl of fat chips and pungent aioli’ — Daily Telegraph After twenty-five years of sex,...Paperback$2500Elsewhere:$2799Unit price /UnavailableIn StockShips today -
Sapiens
Sapiens by Yuval Noah Harari is an extraordinary exploration of humanity's history from the dawn of our species to the present day. Harari delves into our evolution, offering insights into the cognitive revolutions that allowed Homo sapiens to rise above other animal species. Traversing through various stages of human development, he examines the Agricultural Revolution, the unification of humankind through...Paperback$2500Elsewhere:$3000Unit price /UnavailableIn StockShips today -
Invisible Women
Invisible Women by Caroline Criado Perez is a groundbreaking and meticulously researched exploration into the pervasive gender bias that infiltrates every aspect of our society. Through compelling case studies and thorough analysis, this book unveils the hidden ways women are systematically disadvantaged in a world predominantly designed by and for men. Perez's revelations stretch across various sectors including government policy,...Paperback$2500Elsewhere:$2600Unit price /UnavailableIn StockShips today -
Talk
A Harvard professor shows how we can become better talkers - and why effective conversation will help us all thrive. Conversation is at the heart of our relationships and decision-making, but the science behind our everyday interactions, and how to improve them, is little known. In Talk, Harvard Professor Alison Wood Brooks provides fascinating insights into the power of effective...Paperback$3000Unit price /UnavailableIn StockShips today -
Clean & Green
Simple swaps and innovative ideas for cleaning and maintaining your home that won't cost the Earth. Learn how easy it is to make simple swaps in your cleaning and tidying methods for a more eco-friendly home. This beautifully illustrated black and white guide with 101 hints and sustainable, natural cleaning tips and hacks will help you take small steps that...Paperback$2999Unit price /UnavailableIn StockShips today -
The Genetic Book of the Dead
From one of the world’s great science writers, a book that explores the deepest principles of evolutionary history. In this groundbreaking new approach to the evolution of all life, Richard Dawkins shows how the body, behaviour, and genes of every living creature can be read as a book – an archive of the worlds of its ancestors. A perfectly camouflaged...Hardback$4900Elsewhere:$5499Unit price /UnavailableIn StockShips today
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
Science & Nature lists from the team
Explore our curated lists from our heroes to find your next read!
