7 Secrtes of Persuasion

Name: 7 Secrtes of Persuasion
Brand: Hachette Aotearoa New Zealand
SKU: 9781632650603
Price: 27.99 NZD
Availability: InStock

Leading-Edge Neuromarketing Techniques to Influence Anyone

By James C. Crimmins

0.0 (0 reviews)

4.07

( 161 ratings, 28 reviews)

Summary

7 Secrets of Persuasion by James C. Crimmins offers insights into the psychological and neurological mechanisms that drive human behaviour. The book distils complex research into accessible strategies that can enhance the effectiveness of your persuasive efforts in business and personal interactions. It provides practical tools to influence others ethically, grounded in both science and real-world application.
Read More

Format: Paperback / softback

$27⁹⁹

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 3-4 weeks

Found a better price? Request a price match

7 Secrtes of Persuasion

$27⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're keen on enhancing your persuasive skills to influence decisions in both personal and professional settings. This insightful guide delves into the psychological principles behind successful persuasion, ideal for anyone interested in understanding and leveraging human behaviour to achieve business success.

7 Secrtes of Persuasion

Description

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Whether your goal is to persuade one person—a husband, child or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:

Unearth the motivation that actually changes behaviour like smoking, voting or buying, even if the person(s) doesn't know why they do what they do.
Tap into the mental process that gives religious symbols, political symbols and commercial logos their power.
Make a promise that is delayed, uncertain and rational more compelling by making it immediate, certain and emotional.
Transform your candidate, service or product into the one people want to buy by utilising what psychologists call the "fundamental attribution error."

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

7 Secrets of Persuasion by James C. Crimmins receives praise for its insightful exploration into the fundamentals of effective persuasion within marketing and communications. Notable figures commend the book for its clarity and practical examples, highlighting its value for those aiming to influence behaviour and decision-making. It is regarded as essential reading for understanding the primal aspects of human behaviour and applying them in business contexts.

Book Details

INFORMATION

ISBN: 9781632650603

Publisher: Red Wheel/Weiser

Format: Paperback / softback

Date Published: 25 September 2016

Country: United States

Imprint: New Page Books,US

Audience: General / adult

DIMENSIONS

Width: 152.0mm

Height: 229.0mm

Weight: 0g

Pages: 224

Collections

Business & Entrepreneurship Business Leadership & Management James C. Crimmins Marketing & Sales Non-Fiction

About the Author

James C. Crimmins has been a professional persuader for 27 years, mainly as chief strategic officer of DDB Chicago and a worldwide brand planning director with clients such as Budweiser, McDonald's, State Farm and Betty Crocker. He has earned a PhD in sociology and a master's degree in statistics and has taught integrated marketing communication at Northwestern University's Medill School.