Different Brains, Different Approaches

Name: Different Brains, Different Approaches
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9789063694357
Price: 65.0 NZD
Availability: OutOfStock

Successful Neuro Advertising for Male and Female

By Huub van Osch

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Summary

Different Brains, Different Approaches by Huub van Osch delves into the diverse neurological profiles that shape how individuals think, make decisions, and approach business challenges. The book explores the connection between brain types and leadership styles, offering insights into how understanding these differences can drive innovation and teamwork in the business world. It aims to empower readers to recognise and harness cognitive diversity for entrepreneurial success.
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Format: Paperback / softback

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This book may appeal to you if you're interested in exploring how diverse cognitive approaches can enhance creativity and problem-solving in the business world. Written by Huub van Osch, it offers insights into unlocking potential through understanding and appreciating different ways of thinking, making it a valuable read for entrepreneurs and business leaders aiming to foster inclusive and innovative cultures.

The effectiveness of advertising for brands is becoming increasingly difficult to achieve because of multiple factors: fragmentation of the media; the ever rising media supplies; and the limited attention it can reach. This is a guide for anyone in the creative industry that wants more insight in neuroscience with a special focus on man and women.

This book is a guide for anyone in the creative industry that wants more insight in neuroscience with a special focus on man and women. By using this knowledge the creatives and marketers of a brand can create more effective communication.

Description

The effectiveness of advertising for brands is becoming increasingly difficult to achieve due to a multitude of factors such as the fragmentation of the media itself, the ever-rising media supplies, and the limited attention it can reach.

It is therefore important to increase the effectiveness of the advertisement. One of the possibilities for enhancing this effectiveness lies in understanding the differences between the sexes. Experience has shown that creative agencies and brands often lack sufficient knowledge about effective communication for different genders.

Different Brains, Different Approaches is a guide for anyone in the creative industry seeking deeper insights into neuroscience, with a special focus on men and women. By integrating this knowledge, the creatives and marketers of a brand can craft more effective communication strategies.

This book is particularly helpful for everyone in the advertising industry, especially for creatives, art directors, and marketers.

Book Details

INFORMATION

ISBN: 9789063694357

Publisher: BIS Publishers B.V.

Format: Paperback / softback

Date Published: 15 December 2016

Country: Netherlands

Imprint: BIS Publishers B.V.

Audience: Professional and scholarly

DIMENSIONS

Width: 209.0mm

Height: 210.0mm

Weight: 250g

Pages: 192

Collections

Business & Entrepreneurship Huub van Osch Marketing & Sales Non-Fiction

About the Author

Huub van Osch MBM is creative director, strategist, and owner of two advertising agencies in the Netherlands. Both specialised in neuro advertising. Huub graduated Cum Laude at the Erasmus University with his thesis about male and female neuro cognitive processes.