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Different Brains, Different Approaches
Successful Neuro Advertising for Male and Female
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
The effectiveness of advertising for brands is becoming increasingly difficult to achieve because of multiple factors: fragmentation of the media; the ever rising media supplies; and the limited attention it can reach. This is a guide for anyone in the creative industry that wants more insight in neuroscience with a special focus on man and women.
This book is a guide for anyone in the creative industry that wants more insight in neuroscience with a special focus on man and women. By using this knowledge the creatives and marketers of a brand can create more effective communication.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The effectiveness of advertising for brands is becoming increasingly difficult to achieve due to a multitude of factors such as the fragmentation of the media itself, the ever-rising media supplies, and the limited attention it can reach.
It is therefore important to increase the effectiveness of the advertisement. One of the possibilities for enhancing this effectiveness lies in understanding the differences between the sexes. Experience has shown that creative agencies and brands often lack sufficient knowledge about effective communication for different genders.
Different Brains, Different Approaches is a guide for anyone in the creative industry seeking deeper insights into neuroscience, with a special focus on men and women. By integrating this knowledge, the creatives and marketers of a brand can craft more effective communication strategies.
This book is particularly helpful for everyone in the advertising industry, especially for creatives, art directors, and marketers.
Book Details
INFORMATION
ISBN: 9789063694357
Publisher: BIS Publishers B.V.
Format: Paperback / softback
Date Published: 15 December 2016
Country: Netherlands
Imprint: BIS Publishers B.V.
Audience: Professional and scholarly
DIMENSIONS
Width: 209.0mm
Height: 210.0mm
Weight: 250g
Pages: 192
About the Author
Huub van Osch MBM is creative director, strategist, and owner of two advertising agencies in the Netherlands. Both specialised in neuro advertising. Huub graduated Cum Laude at the Erasmus University with his thesis about male and female neuro cognitive processes.
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