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Emotion by Design
Lessons on Creativity from a Life at Nike
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Check link for latest rating. ( 712 ratings, 64 reviews)
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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Description
A revelatory guide to creativity in business from Nike's pioneering Chief Marketing Officer.
'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' — Steven Bartlett, author of Happy Sexy Millionaire
How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns— from 'Just do it' to the famous Nike swoosh—capture the imaginations of millions worldwide? And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as a 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history—for Ronaldo and Serena, Olympic Games, and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
'Great story, amazing career, so inspirational . . . I couldn't put it down' — Chris Evans
'The ultimate playbook to unleash creativity in any team' — Jake Humphrey, author of High Performance
'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool—because they had already defined it themselves' — Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Emotion by Design by Greg Hoffman is widely praised for its unique blend of memoir and guidebook, offering insights into building a powerful brand narrative. Reviewers highlight Hoffman's transformative journey at Nike, emphasising creativity's vital role in brand storytelling. The book is often described as inspirational and an essential read for marketers, creatives, and business leaders seeking to enhance their team's innovative potential and brand impact.
Book Details
INFORMATION
ISBN: 9781847943569
Publisher: Cornerstone
Format: Paperback / softback
Date Published: 05 January 2023
Country: United Kingdom
Imprint: Penguin (Cornerstone)
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 18.0mm
Width: 130.0mm
Height: 198.0mm
Weight: 215g
Pages: 304
About the Author
Greg Hoffman joined Nike as a design intern in 1992 and rose through the ranks to become Chief Marketing Officer, retiring in 2020. During his 28 years at Nike, Hoffman creatively led three Olympic campaigns, worked with everyone from LeBron James to Serena Williams, and shepherded Nike to greater brand recognition than ever before. He has been cited as one of the US's leading creatives by Fast Company, Business Insider and AdAge.
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