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Fast Money
The Backroom Deals, Corporate Espionage, and Legendary Power Struggles that Drive Formula One
Brief Description
Pre-order now: the first book to look at the unstoppable rise of Formula One As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's most highly paid athletes,...
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Fast Money
$3600
$3999
Elsewhere:
Unit price
/
Unavailable
Fast Money
INSIDE THE UNSTOPPABLE RISE OF FORMULA ONE, TOLD BY TWO OF THE MOST CONNECTED JOURNALISTS IN THE SPORT
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Description
Pre-order now: the first book to look at the unstoppable rise of Formula One
As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over.
This is a sport where money - the spending of it, the flaunting of it, the ruthless pursuit of it - matters.
With unparalleled insight and decades of reporting, Christian Sylt and Caroline Reid describe the pivotal moments which have driven the sport to new heights - the influx of tobacco advertising, the first television deals, the reign of Bernie Ecclestone, and much more. Featuring exclusive interviews with the sport's major players and never-before-heard stories, this is a ground-breaking and revolutionary account about how F1 moved from a pastime for wealthy enthusiasts into one of the world's most-watched sports.
Book Details
INFORMATION
ISBN: 9781399723497
Publisher: Hodder & Stoughton
Format: Paperback / softback
Date Published: 05 June 2025
Country: United Kingdom
Imprint: Hodder & Stoughton
Audience: General / adult
DIMENSIONS
Width: 153.0mm
Height: 234.0mm
Weight: 460g
Pages: 432
About the Author
Christian Sylt and Caroline Reid have been writing about the industry for a combined total of more than four decades and have contributed to many of the world's leading publications including the Daily Mail, Daily Telegraph, Financial Times, Forbes, Guardian, Wall Street Journal and many more.
In addition to their journalism, they have founded Formula Money in 2017 - the only business information service dedicated to F1. It runs the world's largest search engine of F1 sponsorship values and produces economic impact reports for around a quarter of the F1 race organisers.More from Sports
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