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Fast Money

The Backroom Deals, Corporate Espionage, and Legendary Power Struggles that Drive Formula One
Brief Description
THE GRIPPING INSIDE STORY OF THE UNSTOPPABLE RISE OF FORMULA ONE AND THE BUSINESS MODEL THAT DRIVES IT As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's... Read More
Format: Paperback / softback
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Releases 30th June 2026 (Approx. Date) Pre-order  "Fast Money" now to secure your copy from our first shipment

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Enter into the backroom deals and high-stakes negotiations that power the world's most valuable sport

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THE GRIPPING INSIDE STORY OF THE UNSTOPPABLE RISE OF FORMULA ONE AND THE BUSINESS MODEL THAT DRIVES IT

As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over.

This is a sport where money drives everything: the cars; the teams; the individual races. So, just how does the money in Formula One work?

With unparalleled insight, expert motor journalists Christian Sylt and Caroline Reid trace the ever-growing coffers of the world's most watched sport. From a niche sport for the super-wealthy to a multi-billion-dollar behemoth, this is how Formula One got rich, and stayed that way.

Book Details

INFORMATION

ISBN: 9781399723527

Publisher: Hodder & Stoughton

Format: Paperback / softback

Date Published: 02 July 2026

Country: United Kingdom

Imprint: Hodder Paperback

Illustration: N/A

Audience: General / adult

DIMENSIONS

Width: 129.0mm

Height: 198.0mm

Weight: 250g

Pages: 368

About the Author

Caroline Reid (Author)

Caroline Reid and Christian Sylt have been writing about the Formula One industry for a combined total of nearly five decades and have contributed to many of the world's leading publications including the Daily Mail, the Daily Telegraph, the Financial Times, Forbes, the Guardian, the Wall Street Journal and many more.

Outside journalism, in 2007 they founded Formula Money - the only business information service dedicated to F1. It manages the world's largest search engine of F1 sponsorship values and has produced economic impact reports for around a third of the F1 race organisers.

Christian Sylt (Author)

Caroline Reid and Christian Sylt have been writing about the Formula One industry for a

combined total of nearly five decades and have contributed to many of the world's leading publications including the Daily Mail, the Daily Telegraph, the Financial Times, Forbes, the Guardian, the Wall Street Journal and many more.

Outside journalism, in 2007 they founded Formula Money - the only business information

service dedicated to F1. It manages the world's largest search engine of F1 sponsorship values and produces economic impact reports for around a third of the F1 race organisers.

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