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Fast Money
The Backroom Deals, Corporate Espionage, and Legendary Power Struggles that Drive Formula One
Brief Description
THE GRIPPING INSIDE STORY OF THE UNSTOPPABLE RISE OF FORMULA ONE AND THE BUSINESS MODEL THAT DRIVES IT As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's...
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See moreEnter into the backroom deals and high-stakes negotiations that power the world's most valuable sport
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Description
THE GRIPPING INSIDE STORY OF THE UNSTOPPABLE RISE OF FORMULA ONE AND THE BUSINESS MODEL THAT DRIVES IT
As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over.
This is a sport where money drives everything: the cars; the teams; the individual races. So, just how does the money in Formula One work?
With unparalleled insight, expert motor journalists Christian Sylt and Caroline Reid trace the ever-growing coffers of the world's most watched sport. From a niche sport for the super-wealthy to a multi-billion-dollar behemoth, this is how Formula One got rich, and stayed that way.
Book Details
INFORMATION
ISBN: 9781399723527
Publisher: Hodder & Stoughton
Format: Paperback / softback
Date Published: 02 July 2026
Country: United Kingdom
Imprint: Hodder Paperback
Illustration: N/A
Audience: General / adult
DIMENSIONS
Width: 129.0mm
Height: 198.0mm
Weight: 250g
Pages: 368
About the Author
Caroline Reid (Author)
Caroline Reid and Christian Sylt have been writing about the Formula One industry for a combined total of nearly five decades and have contributed to many of the world's leading publications including the Daily Mail, the Daily Telegraph, the Financial Times, Forbes, the Guardian, the Wall Street Journal and many more.Outside journalism, in 2007 they founded Formula Money - the only business information service dedicated to F1. It manages the world's largest search engine of F1 sponsorship values and has produced economic impact reports for around a third of the F1 race organisers.Christian Sylt (Author) Caroline Reid and Christian Sylt have been writing about the Formula One industry for acombined total of nearly five decades and have contributed to many of the world's leading publications including the Daily Mail, the Daily Telegraph, the Financial Times, Forbes, the Guardian, the Wall Street Journal and many more.Outside journalism, in 2007 they founded Formula Money - the only business informationservice dedicated to F1. It manages the world's largest search engine of F1 sponsorship values and produces economic impact reports for around a third of the F1 race organisers.Also by Caroline Reid
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Fast Money
Pre-order now: the first book to look at the unstoppable rise of Formula One As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking...PaperbackSold Out
Also by Christian Sylt
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Fast Money
Pre-order now: the first book to look at the unstoppable rise of Formula One As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking...PaperbackSold Out
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