1
of
1
Oversubscribed
How To Get People Lining Up To Do Business With You
Ratings/reviews counts are updated frequently.
Check link for latest rating. ( 2,303 ratings, 194 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still
learning, it may not be perfect - your
feedback is welcome!
Summary
Read More
Format: Paperback / softback
$3300
$3599
Elsewhere:
Unit price
/
Unavailable
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 3-4 weeks
Found a better price? Request a price match
Oversubscribed
$3300
$3599
Elsewhere:
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first through the door? In cities with thousands of great restaurants, why do some restaurants require reservations months in advance? Why is it that some consultants, accountants, lawyers, and healthcare professionals can charge exponentially more than others?
In the modern marketplace, consumer options are virtually endless, intense competition is rife, and so much is given away for free online. Often, businesses are left scrambling to attract enough customers to make a small profit. Yet the opposite is true for a small number of businesses that do things differently—customers chase them. They have buyers who gladly queue up, pay more, and eagerly wait for the chance to hand over their money for the next thing. How do these businesses do it? More importantly, how can you become one of them?
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
Now in its second edition, this updated version offers new insights and motivating examples that are right for the 2020s. This book will show you:
- The principles and philosophies oversubscribed businesses live by that are often the opposite of what most businesses do.
- Specific steps for getting into the mind of your customer so they only want to buy from your business.
- How to structure campaigns and product launches that systematically get your business oversubscribed.
- How to implement a process of signalling to market and collect signals back from the market to build up desire and demand for your products and services.
The new edition of Oversubscribed: How to Get People Lining Up to Do Business with You is a must-read for entrepreneurs, marketers, business leaders and owners, team managers, and business students.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
sorry
Book Details
INFORMATION
ISBN: 9780857088253
Publisher: John Wiley and Sons Ltd
Format: Paperback / softback
Date Published: 27 February 2020
Country: United Kingdom
Imprint: Capstone Publishing Ltd
Edition: 2nd edition
Audience: Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 140.0mm
Height: 213.0mm
Weight: 386g
Pages: 320
About the Author
Daniel Priestley is a successful entrepreneur who's built and sold businesses in Australia, Singapore and the UK. He's the co-founder of Entrevo, the Key Person of Influence Accelerator program/training for entrepreneurs and leaders. Daniel is also the co-founder of Dent Global — the organization which provides the training and services around the Entrevo program. With offices in London, Sydney, Singapore and Tampa, the entrevo program is endorsed by the Institute of Leadership and Management. Daniel is also now a KPMG ambassador and was named as one of the top 25 entrepreneurs in London influencing the business scene (Smith & Williamson Power 100).
Also by Daniel Priestley
View all-
Entrepreneur Revolution
Create a great business and a better life In the newly revised third edition of Entrepreneur Revolution: How to develop your entrepreneurial mindset and start a business that works, serial entrepreneur Daniel Priestley delivers an inspiring and practical book that shows you how to break free from the industrial revolution mindset, quit working so hard, follow your dream, and make...Paperback$3599Unit price /UnavailableAvailableShips in 3-4 weeks -
Lifestyle Business Playbook
‘Daniel Priestley is one of our most popular guests to talk about entrepreneurship on Diary of a CEO. He offers clear, practical guidance for adopting an entrepreneurial mindset and starting and growing business. In The Lifestyle Business Playbook, he explains how to understand the big trends and then lays out bold, clear steps to building a business that serves your...Paperback$3200Elsewhere:$3599Unit price /UnavailableIn StockShips tomorrow
More from Business & Entrepreneurship
View all-
How To Be Wrong
Sometimes the only way to be right is to get comfortable with being wrong. Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising, and the theatre of startup ecosystems lead countless ventures astray. Drawing on two decades at the heart of New Zealand's most successful technology companies – Trade Me, Xero,...Paperback$3600Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
Roadmap to Property Success
Ready to ditch the 9-to-5 and build lasting wealth through property? In Roadmap to Property Success, seasoned investor and coach Steve Goodey shares the exact strategies that helped him – and thousands of Kiwis – build sustainable property portfolios from scratch. With real-life lessons, hard-won wisdom, and zero sugar-coating, this is your no-BS guide to property investing in New Zealand....Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
Shoe Dog
Shoe Dog by Phil Knight is a riveting memoir that unveils the remarkable journey behind the creation of Nike, one of the world's most iconic and successful brands. Phil Knight's story begins in 1962, when fresh out of business school, he embarks on a daring entrepreneurial adventure with a radical premise: to import high-quality, low-cost athletic shoes from Japan. Armed...Paperback$2400Elsewhere:$2899Unit price /UnavailableIn StockShips tomorrow -
Business Made Simple
Business Made Simple by Donald Miller is an essential guide for anyone looking to elevate their career and create a profitable business. This practical book offers sixty daily readings, each accompanied by insightful videos, designed to help professionals and business owners gain a clear understanding of how successful businesses operate. Rather than relying on theoretical knowledge, Miller shares actionable strategies...Paperback$2600Elsewhere:$3000Unit price /UnavailableIn StockShips tomorrow -
The Five Dysfunctions of a Team
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen,...Hardback$4700Elsewhere:$5199Unit price /UnavailableIn StockShips tomorrow -
Good To Great
Good to Great by Jim Collins is an authoritative guide that investigates what takes a company from mere mediocrity to exceptional greatness. This acclaimed work is based on a five-year research project comparing teams that made that leap to those that didn’t. Collins and his research team examined financial performance, management practices, and corporate culture to distill the essential factors...Hardback$5400Elsewhere:$6000Unit price /UnavailableIn StockShips tomorrow -
This Is Strategy
From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think AgainIn this unique and thought-provoking book, Godin shares insights on...Paperback$3150Elsewhere:$3999Unit price /UnavailableAvailableShips in 4-6 weeks -
Zero to One
Zero to One by Blake Masters and Peter Thiel is a ground-breaking and thought-provoking examination of innovation and what it takes for a new company to prosper. Written by Peter Thiel, the co-founder of one of the most successful tech start-ups in history, this book provides a fresh perspective on how to build a valuable and unique enterprise in a...Paperback$2500Elsewhere:$3000Unit price /UnavailableIn StockShips tomorrow -
Blue Ocean Strategy, Expanded Edition
Blue Ocean Strategy, Expanded Edition by W. Chan Kim and Renée A. Mauborgne is an essential guide for anyone looking to transform their business strategies and leap into untapped market spaces. This acclaimed book illustrates how companies can break free from the traditional war of competition and instead, create their own "blue oceans" of uncontested market space. The authors delve...Hardback$5700Elsewhere:$6499Unit price /UnavailableIn StockShips tomorrow -
The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
Explore the enlightened path to transformational business success with the updated and expanded edition of Jeffrey Liker's acclaimed work, The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer. Delve into the legendary business philosophy that has placed Toyota at the pinnacle of global manufacturing excellence. In this highly anticipated update, Jeffrey Liker refines and broadens the...Hardback$8500Unit price /UnavailableAvailableShips in 2-3 weeks -
High Output Management
High Output Management by Andrew S. Grove is a legendary business book and a Silicon Valley staple. Written by the former chairman and CEO of Intel, it offers invaluable insights into the art of managing and running a successful company. This practical handbook provides guidance for navigating real-life business scenarios and serves as a powerful manifesto that has the potential...Paperback$3200Elsewhere:$3700Unit price /UnavailableIn StockShips tomorrow -
How to Grow Your Small Business
The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll...Paperback$2900Elsewhere:$3500Unit price /UnavailableIn StockShips tomorrow
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
Business & Entrepreneurship lists from the team
Explore our curated lists from our heroes to find your next read!
