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AI for Public Relations
A How-To Guide for Implementation and Management
Brief Description
Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change in order to both create efficiencies and manage risk. Developed by leading practitioners and academics, AI for...
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AI for Public Relations
$7199
Unit price
/
Unavailable
Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide.
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Description
Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change in order to both create efficiencies and manage risk.
Developed by leading practitioners and academics, AI for Public Relations addresses the urgent need for practical guidance on how to embrace and embed artificial intelligence into the public relations industry. Providing clear guidance for mid-level and senior leaders, this book combines practical, tactical implementation advice alongside strategic considerations for the future of practice. This is the first comprehensive guide designed to help practitioners navigate the operational and reputation management aspects of AI adoption.
Covering topics on the practical implementation of AI such as using it in content creation, planning and measurement, and public relations management, this book also delves into issues around broader organisational adoption and governance, such as managing and mitigating the risk AI poses to relationships and reputation. Featuring real-world examples from companies such as AXA, the BBC, Deutsche Bank, and Adecco, this book is the ultimate guide to the future of Public Relations in the age of AI.
Book Details
INFORMATION
ISBN: 9781398625037
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 May 2026
Country: United Kingdom
Imprint: Kogan Page Ltd
Contributors:
- Edited by Stephen Waddington
- Edited by Ben Verinder
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 15.0mm
Width: 156.0mm
Height: 234.0mm
Weight: 666g
Pages: 288
About the Author
Ben Verinder is founder and managing director of Chalkstream, a reputation research and management agency. He is a founder member of the CIPR AI in PR panel and the creator of the first AI and Reputation Leadership course.
Stephen Waddington is a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School. Based in London, UK, he was previously the President of the CIPR and Managing Director at Metia Group. Stephen is a Chartered PR Practitioner, an Honorary Fellow of the CIPR and a Fellow of the PRCA.
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