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Marketing Mistakes and Successes
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Marketing Mistakes and Successes
$25299
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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See moreMarketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Marketing professionals have relied on Marketing Mistakes and Successes by Cindy Claycomb and Robert F. Hartley for 30 years to uncover the best and worst marketing programmes.
Invitation to Research suggestions allow readers to take the case a step further, investigating what has happened since the case was written, both to the company and to some of the individuals involved.
Learning Insights help marketing professionals see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success models.
Each chapter has been updated to reflect the latest information available about each case.
Book Details
INFORMATION
ISBN: 9781118078464
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 14 February 2014
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 12th edition
Audience: Professional and scholarly
DIMENSIONS
Spine width: 25.0mm
Width: 152.0mm
Height: 226.0mm
Weight: 590g
Pages: 416
About the Author
Robert F. Hartley is currently professor emeritus in the marketing department at?Cleveland State University.
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