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Beyond the Core
Expand Your Market Without Abandoning Your Roots
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Beyond the Core
$7499
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This work shows executives how to grow profitably by finding and focusing on their core business. It shows how they can increase the odds of successful expansion once their core business no longer provides sufficient new growth.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
All companies must grow to survive—but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall?
In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage because they stem directly from what the company already knows and does best.
Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core:
1) Identifies the adjacency pattern that most dramatically increases the odds of success: relentless repeatability.
2) Offers a systematic approach for choosing among a range of possible adjacency moves.
3) Shows how to time adjacency moves during a variety of typical business situations.
Beyond the Core shows how to find and leverage the best avenues for growth—without damaging the heart of the firm.
Book Details
INFORMATION
ISBN: 9781578519514
Publisher: Harvard Business Review Press
Format: Hardback
Date Published: 01 January 2004
Country: United States
Imprint: Harvard Business Review Press
Illustration: Illustrations
Audience: General / adult
DIMENSIONS
Width: 165.0mm
Height: 241.0mm
Weight: 510g
Pages: 240
About the Author
Chris Zook is a Director of Bain & Company and leads the company's Global Strategy Practice. He resides in Boston, Massachusetts.
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