1
of
1
Emotion by Design
Creative Leadership Lessons from a Life at Nike
Ratings/reviews counts are updated frequently.
Check link for latest rating. ( 774 ratings, 70 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still
learning, it may not be perfect - your
feedback is welcome!
Summary
Read More
Format: Paperback / softback
$4000
Unit price
/
Unavailable
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 4-6 weeks
Found a better price? Request a price match
Emotion by Design
$4000
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for business leaders, marketers, and entrepreneurs seeking to inject creativity into their brands through emotional connection. It's especially valuable for those interested in branding strategies and learning from top industry expertise.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
A revelatory way to unlock the creativity of any team, from Nike's former Chief Marketing Officer.
Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.
Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, and bored customers.
Creativity. It's a skill that can be learnt, just like any other.
Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games, and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative—Emotion by Design.
Book Details
INFORMATION
ISBN: 9781847943552
Publisher: Cornerstone
Format: Paperback / softback
Date Published: 07 April 2022
Country: United Kingdom
Imprint: Cornerstone Press
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 22.0mm
Width: 153.0mm
Height: 234.0mm
Weight: 372g
Pages: 304
About the Author
When Greg Hoffman joined Nike as a design intern in 1992, he had little idea he would end up as the most senior marketer at the world's most-renowned brand. But over the next twenty-eight years, Hoffman would help lead some of the most famous campaigns in history - from the 'Find Your Greatness' campaign during the London 2012 Olympics to the 'Risk Everything' campaign at the 2014 FIFA World Cup. His work would take him from Nike's Oregon headquarters to stadiums, courts, and arenas around the world. And he would ultimately be appointed Chief Marketing Officer, responsible for the Nike Swoosh's brand recognition everywhere on earth. Hoffman retired from Nike in 2020. He has been cited as one of the US's leading creatives by Fast Company, Business Insider, and AdAge. He lives in Portland, Oregon.
Also by Greg Hoffman
View allMore from Business & Entrepreneurship
View all-
-
New ReleaseRoadmap to Property Success
Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips Monday -
-
Business Made Simple
Paperback$2600Elsewhere:$3000Unit price /UnavailableIn StockShips Monday -
The Five Dysfunctions of a Team
Hardback$4700Elsewhere:$5199Unit price /UnavailableIn StockShips Monday -
-
-
-
Blue Ocean Strategy, Expanded Edition
Hardback$5700Elsewhere:$6499Unit price /UnavailableIn StockShips Monday -
The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
Hardback$6000Elsewhere:$8100Unit price /UnavailableIn StockShips Monday -
High Output Management
Paperback$3200Elsewhere:$3700Unit price /UnavailableIn StockShips Monday -
How to Grow Your Small Business
Paperback$2900Elsewhere:$3500Unit price /UnavailableIn StockShips Monday
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 80,000 books and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
