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Inbound Marketing, Revised and Updated
Attract, Engage, and Delight Customers Online
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Check link for latest rating. ( 3,973 ratings, 179 reviews)
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Inbound Marketing, Revised and Updated
$4399
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/
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Attract, engage, and delight customers online
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behaviour and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognises these behavioural changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.
Gain the insight that can increase marketing value with topics like:
- Inbound marketing – strategy, reputation, and tracking progress
- Visibility – getting found, and why content matters
- Converting customers – turning prospects into leads and leads into customers
- Better decisions – picking people, agencies, and campaigns
The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organisations of all sizes looking to build a reputation. When consumer behaviours change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Inbound Marketing, Revised and Updated by Brian Halligan and Dharmesh Shah is praised for its comprehensive guide on leveraging the web for sales success. It covers a range of topics, including website design and strategy, offering a well-written and engaging approach to inbound marketing techniques.
Book Details
INFORMATION
ISBN: 9781118896655
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 21 October 2014
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 2nd edition
Audience: Professional and scholarly
DIMENSIONS
Spine width: 18.0mm
Width: 150.0mm
Height: 224.0mm
Weight: 272g
Pages: 224
About the Author
BRIAN HALLIGAN is cofounder & CEO of HubSpot, an inbound marketing and sales software company that helps businesses transform how they get found and grow online. Brian also teaches Entrepreneurial Product Development and Marketing as a Senior Lecturer at MIT. Connect with Brian on Twitter @bhalligan. DHARMESH SHAH is cofounder & CTO of HubSpot and an angel investor in over 50 technology startups. Dharmesh also authors OnStartups.com, a popular startup blog with over 400,000 members in its community, and is a frequent speaker on the topic of startups and marketing. Connect with Dharmesh on Twitter @dharmesh.
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