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Citizen Coke
The Making of Coca-Cola Capitalism
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company
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Description
By examining Citizen Coke ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water.
Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Bartow J. Elmore's Citizen Coke offers a fresh analysis of Coca-Cola's global influence, focusing on how the company leverages public infrastructure and government support to maintain its market power. Reviewers praise Elmore's accessible writing and logical arguments, describing the book as an essential resource that exposes the social and ecological effects of Coca-Cola's operations. The work presents a critical perspective on the corporation's partnerships with governments, urging readers to reconsider the brand's environmental impact and its role in modern capitalism.
Book Details
INFORMATION
ISBN: 9780393353341
Publisher: WW Norton & Co
Format: Paperback / softback
Date Published: 12 January 2017
Country: United States
Imprint: WW Norton & Co
Illustration: 8 pages of illustrations
Audience: General / adult
DIMENSIONS
Spine width: 33.0mm
Width: 140.0mm
Height: 211.0mm
Weight: 454g
Pages: 448
About the Author
Bartow J. Elmore teaches environmental and business history at The Ohio State University. For Seed Money, he received the J. Anthony Lukas Work-in-Progress Award and a New America fellowship. He lives with his family in Columbus, Ohio.
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