Citizen Coke

Name: Citizen Coke
Brand: Unknown
SKU: 9780393353341
Price: 54.99 NZD
Availability: InStock

The Making of Coca-Cola Capitalism

By Bartow J. Elmore

Summary

Citizen Coke by Bartow J. Elmore explores the business strategy and environmental impact of the Coca-Cola Company, revealing how it built a global empire by effectively leveraging the world's natural and human resources. Through a detailed examination, the book discusses the company's reliance on water, sugar, and other raw materials, highlighting its broader implications on the economy and the environment. This insightful analysis shows how Coca-Cola's approach serves as a model for understanding the intricate relationship between business and resource management.
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Format: Paperback / softback

$54⁹⁹

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Citizen Coke

$54⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're intrigued by how major corporations influence global resources and economies. The book delves into the history and practices of a renowned company, offering insights into its business strategies and environmental impact, making it appealing to those interested in corporate history and sustainability within the business world.

Citizen Coke

"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company

Description

By examining Citizen Coke ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water.

Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Bartow J. Elmore's Citizen Coke offers a fresh analysis of Coca-Cola's global influence, focusing on how the company leverages public infrastructure and government support to maintain its market power. Reviewers praise Elmore's accessible writing and logical arguments, describing the book as an essential resource that exposes the social and ecological effects of Coca-Cola's operations. The work presents a critical perspective on the corporation's partnerships with governments, urging readers to reconsider the brand's environmental impact and its role in modern capitalism.

Book Details

INFORMATION

ISBN: 9780393353341

Publisher: WW Norton & Co

Format: Paperback / softback

Date Published: 12 January 2017

Country: United States

Imprint: WW Norton & Co

Illustration: 8 pages of illustrations

Audience: General / adult

DIMENSIONS

Spine width: 33.0mm

Width: 140.0mm

Height: 211.0mm

Weight: 454g

Pages: 448

Collections

Bartow J. Elmore Business & Entrepreneurship Finance & Economics Finance & Investment Non-Fiction

About the Author

Bartow J. Elmore teaches environmental and business history at The Ohio State University. For Seed Money, he received the J. Anthony Lukas Work-in-Progress Award and a New America fellowship. He lives with his family in Columbus, Ohio.

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