Emotion by Design

Name: Emotion by Design
Brand: Penguin Random House NZ
SKU: 9781847943569
Price: 27.0 NZD
Availability: OutOfStock

Lessons on Creativity from a Life at Nike

By Greg Hoffman

0.0 (0 reviews)

3.71

( 712 ratings, 64 reviews)

Summary

Emotion by Design by Greg Hoffman is an insightful exploration of how brands can harness creativity and emotional resonance to build their identity and engage customers meaningfully. Drawing on his experiences at Nike, Hoffman illustrates how a brand’s emotional impact is crafted and the strategies needed to communicate a company’s values and vision effectively. The book serves as a guide for business leaders and marketers aiming to foster strong connections between brands and their audiences.
Read More

Format: Paperback / softback

TEMPORARILY OUT OF STOCK Please add to wishlist to be notified when back in stock

Sorry, we're currently out of stock of Emotion by Design. Please add to your Wishlist and we'll send you an email as soon as it's back in stock.

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're fascinated by innovative marketing strategies and brand storytelling. Written by a former Nike executive, it delves into the emotional connections between consumers and brands, offering insights into creative leadership and brand identity. If you enjoy learning about the fusion of creativity and entrepreneurship, this book could be a great fit.

Emotion by Design

Description

A revelatory guide to creativity in business from Nike's pioneering Chief Marketing Officer.

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' — Steven Bartlett, author of Happy Sexy Millionaire

How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns— from 'Just do it' to the famous Nike swoosh—capture the imaginations of millions worldwide? And what can any founder or marketer learn from them?

Greg Hoffman joined Nike as a 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history—for Ronaldo and Serena, Olympic Games, and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.

'Great story, amazing career, so inspirational . . . I couldn't put it down' — Chris Evans

'The ultimate playbook to unleash creativity in any team' — Jake Humphrey, author of High Performance

'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool—because they had already defined it themselves' — Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Emotion by Design by Greg Hoffman is widely praised for its unique blend of memoir and guidebook, offering insights into building a powerful brand narrative. Reviewers highlight Hoffman's transformative journey at Nike, emphasising creativity's vital role in brand storytelling. The book is often described as inspirational and an essential read for marketers, creatives, and business leaders seeking to enhance their team's innovative potential and brand impact.

Book Details

INFORMATION

ISBN: 9781847943569

Publisher: Cornerstone

Format: Paperback / softback

Date Published: 05 January 2023

Country: United Kingdom

Imprint: Penguin (Cornerstone)

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 18.0mm

Width: 130.0mm

Height: 198.0mm

Weight: 215g

Pages: 304

Collections

Business & Entrepreneurship Business Leadership & Management Business Strategy & Negotiation Company Culture & Human Resources Greg Hoffman Marketing & Sales Non-Fiction Penguin Books

About the Author

Greg Hoffman joined Nike as a design intern in 1992 and rose through the ranks to become Chief Marketing Officer, retiring in 2020. During his 28 years at Nike, Hoffman creatively led three Olympic campaigns, worked with everyone from LeBron James to Serena Williams, and shepherded Nike to greater brand recognition than ever before. He has been cited as one of the US's leading creatives by Fast Company, Business Insider and AdAge.