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You Already Know
The Science of Mastering Your Intuition
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Brief Description
A research-backed framework to help you accomplish your most ambitious goals by honing and harnessing your most powerful yet underutilised resource—intuition. What sets the most successful people apart? While hard work is certainly a factor, Professor Laura Huang's extensive research—spanning entrepreneurs, investors, Olympic athletes, and Pulitzer...
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You Already Know
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You Already Know
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Description
A research-backed framework to help you accomplish your most ambitious goals by honing and harnessing your most powerful yet underutilised resource—intuition.
What sets the most successful people apart? While hard work is certainly a factor, Professor Laura Huang's extensive research—spanning entrepreneurs, investors, Olympic athletes, and Pulitzer Prize winners—reveals that their greatest asset is something less tangible: intuition. That instinctive 'gut feeling' often determines who seizes opportunities and who misses them.
In You Already Know, Laura breaks down the science behind intuition, explaining how it is formed from external data, accumulated wisdom, and the subconscious insights we don't even realise we have. What follows is a gut feeling, which shifts our perspective and drives us to act.
Grounded in Huang's pioneering research and enriched with insights from hundreds of illuminating interviews, this book offers a practical model for becoming better at recognising, understanding, and enhancing your intuition to accomplish your most ambitious goals. What's stopping you from unlocking your full potential? You already know.
Book Details
INFORMATION
ISBN: 9780241776452
Publisher: Penguin Books Ltd
Format: Paperback / softback
Date Published: 31 July 2025
Country: United Kingdom
Imprint: Penguin Life
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 153.0mm
Height: 234.0mm
Weight: 350g
Pages: 272
About the Author
Laura Huang is Distinguished Professor of Management and Organisational Development, and has held faculty positions at Northeastern University, Harvard Business School and the Wharton School, University of Pennsylvania. A Kauffman Fellow, she was a recipient of the 2020 Cozzarelli Prize given by the National Academy of Sciences and was named one of the world's best 40 business school professors by Poets & Quants. In 2021, she was included on the Global Thinkers50 Radar list. Her speaking and consulting clients include Google, Microsoft, Lululemon and Pandora, among others. She is also the author of Edge.
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