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User Experience Design
A Practical Playbook to Fuel Business Growth
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User Experience Design
$6499
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Igniting business growth through UX
In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their wallets. Organisations realise they need to adapt quickly but don’t know how or where to start.
In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distils 25 years of industry experience into a pragmatic approach to help organisations advance in the highly competitive and rapidly changing digital world.
You’ll discover:
- Why putting users at the centre of strategy leads to an almost unfair competitive advantage
- Ways to build an organisational system that delivers a superior user experience that is replicable, consistent, and scalable
- Common shortfalls that prevent organisations from reaping the value of experience design
- 27 proven “plays” from the UXReactor playbook to put concepts into practice
- Game planning examples to execute at different levels of an organisation
A comprehensive and practical book for everyone involved in the transformation — business leaders, design leaders, product managers, engineers, and designers — User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.
Book Details
INFORMATION
ISBN: 9781119829201
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 04 July 2022
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 23.0mm
Width: 201.0mm
Height: 252.0mm
Weight: 839g
Pages: 320
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