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Unlocking Small Business Ideas

An Australian Guide
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Unlocking Small Business Ideas by John W. English guides aspiring entrepreneurs through the process of transforming ideas into viable business opportunities. The book covers how to discover new small business ideas, evaluate their commercial potential, and implement strategies to develop these ideas into successful businesses. It includes practical diagnostic tools and insights into the changing Australian small business landscape post-Covid-19, making it a hands-on resource for those starting out.
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Format: Hardback
$34100
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for budding entrepreneurs and small business students seeking practical guidance on evaluating and building business opportunities. Also suitable as supplementary reading for entrepreneurship and small business courses.

Book Hero thinking about your next read

English’s focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic β€˜reality tests’ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as result of Covid-19.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

An idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to:

  • Look for new small business ideas.
  • Evaluate ideas for their commercial potential.
  • Unlock the strategies that turn an idea into a business.

English’s focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic β€˜reality checks’ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as a result of Covid-19.

This practical volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportunity and build a commercial strategy around it. It will also be an ideal secondary reading for books on entrepreneurship and small business courses.

Book Details

INFORMATION

ISBN: 9781032496443

Publisher: Taylor & Francis Ltd

Format: Hardback

Date Published: 01 June 2023

Country: United Kingdom

Imprint: Routledge

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 360g

Pages: 170

About the Author

John W. English brings together a lifetime of business insight as an academic, entrepreneur, and author. As Associate Professor in Entrepreneurship and Deputy Director in the Australian Innovation Research Centre at the University of Tasmania, he introduced undergraduate and postgraduate programmes in entrepreneurship and commercialisation. As a consultant to government agencies in Australia, New Zealand, and the United States, he conducted start-up workshops on how to assess new ideas for their commercial potential. He is the author of the bestselling book How to Organise and Operate a Small Business in Australia, now in its 11th edition.

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