The Unicorn Within

Name: The Unicorn Within
Brand: Hachette Aotearoa New Zealand
SKU: 9781633698680
Price: 63.0 NZD
Availability: OutOfStock

How Companies Can Create Game-Changing Ventures at Startup Speed

By Linda K. Yates

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3.89

( 37 ratings, 1 reviews)

Summary

The Unicorn Within by Linda K. Yates delves into the innovative strategies and entrepreneurial spirit that organisations need to foster their own disruptive ventures. The book offers insights into harnessing creativity and ingenuity within corporate structures to pursue high-growth opportunities, akin to nurturing a unicorn company. It's an essential read for those looking to blend traditional business techniques with modern, transformative approaches.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

If you're interested in learning how to transform your business into a highly profitable venture, this book may appeal to you. It offers insights on creating groundbreaking innovation within established companies, blending practical strategies with real-world examples to enhance growth. Ideal for those who are keen on fostering entrepreneurial spirit and driving change from within.

The Unicorn Within

Description

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital – you have customers – you can strike back.

In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game – to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.

And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come.

The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book's proven method, you can unleash the Unicorn within.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Unicorn Within by Linda K. Yates has been acclaimed as one of the best business books of 2022 by Forbes. It provides a practical guide for large companies aiming to become disruptors through internal venture generation, leveraging existing assets like ideas, brands, and talent. Renowned experts like Reed Hastings and Richard J. Kramer praise its practical strategies for fostering innovation and growth, positioning it as an essential read for corporate leaders seeking transformative success.

Book Details

INFORMATION

ISBN: 9781633698680

Publisher: Harvard Business Review Press

Format: Paperback / softback

Date Published: 25 October 2022

Country: United States

Imprint: Harvard Business Review Press

Illustration: Illustrations

Audience: General / adult

DIMENSIONS

Width: 241.0mm

Height: 191.0mm

Weight: 0g

Pages: 336

Collections

Business & Entrepreneurship Business Strategy & Negotiation Finance & Economics Finance & Investment Linda K. Yates Non-Fiction Start-ups & Entrepreneurship

About the Author

Linda Yates is the founder and CEO of Mach49, the growth incubator for global businesses with clients including Goodyear, Gundersen Health, Hitachi, Intel, Pernod Ricard, Schneider Electric, Shell, and many more. She is a seasoned CEO and board member with over thirty years of experience bridging Silicon Valley and the Global 1000, creating global strategy, building companies, and driving innovation for large multinationals worldwide.

You can find the author at: mach49.com.