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The Unfair Advantage
BUSINESS BOOK OF THE YEAR AWARD-WINNER: How You Already Have What It Takes to Succeed
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Check link for latest rating. ( 3,554 ratings, 334 reviews)
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The Unfair Advantage
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Turn your barriers into a routemap for success.
Turn your barriers into a routemap for success
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.
The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.
Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success.
From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Unfair Advantage is praised for its deep insights into the entrepreneurial world, offering practical, no-nonsense advice on leveraging individual strengths and assets. Readers describe it as a must-read for entrepreneurs at any stage, highlighting its capacity to inspire and provide crucial business insights. The book is seen as an indispensable guide that equips readers with unique perspectives usually gained through years of experience.
Book Details
INFORMATION
ISBN: 9781788167543
Publisher: Profile Books Ltd
Format: Paperback / softback
Date Published: 10 December 2020
Country: United Kingdom
Imprint: Profile Books Ltd
Edition: Main
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 22.0mm
Width: 128.0mm
Height: 198.0mm
Weight: 207g
Pages: 256
About the Author
Ash Ali and Hasan Kubba are the founders of The Unfair Advantage, an entrepreneur training company with social impact at its heart. Ash is an award-winning tech entrepreneur and the first marketing director of Just Eat (now worth over £4 billion). Hasan is a startup strategist and fundraising advisor. They are passionate about democratising startup entrepreneurship, and have both spoken at TEDx and startup events all over the world.
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