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The Sports Event Management and Marketing Playbook

By Frank Supovitz and Robert Goldwater
Series: The Wiley Event Management Series
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Sports Event Management and Marketing Playbook addresses the complexities of organising successful sporting events. It guides planners on balancing market trends, ticket sales, sponsorship, and merchandising with the myriad operational tasks essential for smooth execution.
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Format: Hardback
$20799
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for sports event planners, marketing professionals, and anyone interested in the strategic and practical aspects of sports event management.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event?

A successful sports event requires a planner who can read signals from their market and plan strategically to maintain sponsors and fill an arena.

The Sports Event Management and Marketing Playbook by Frank Supovitz and Robert Goldwater offers insights into managing these challenges effectively.

Series: The Wiley Event Management Series

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  • The Sports Event Management and Marketing Playbook
    As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner who can read signals from their market and plan strategically to maintain sponsors...
    By Frank Supovitz and Robert Goldwater
    Hardback
    $20799
    Available
    Ships in 3-4 weeks
  • Professional Event Coordination
    Professional Event Coordination
    A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process. Written by expert event manager Julia Rutherford Silvers, the book outlines the tools and strategies to effectively procure, organize, implement, and monitor all the products, vendors, and services needed to bring an event to life. Enhanced throughout with...
    By Julia Rutherford Silvers
    Hardback
    Sold Out

Book Details

INFORMATION

ISBN: 9781118244111

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 07 March 2014

Country: United States

Imprint: John Wiley & Sons Inc

Edition: 2nd edition

Contributors:

  • Series edited by Joe Goldblatt
  • Series edited by Joe Goldblatt

Audience: Tertiary education

DIMENSIONS

Spine width: 25.0mm

Width: 191.0mm

Height: 239.0mm

Weight: 885g

Pages: 512

Collections

Frank Supovitz Non-Fiction Robert Goldwater Series: The Wiley Event Management Series Sports

About the Author

Frank Supovitz is the author of The Sports Event Management and Marketing Playbook, 2nd Edition, published by Wiley.

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