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The Sports Event Management and Marketing Playbook
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The Sports Event Management and Marketing Playbook
$19799
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for sports event planners, marketing professionals, and anyone interested in the strategic and practical aspects of sports event management.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event?
A successful sports event requires a planner who can read signals from their market and plan strategically to maintain sponsors and fill an arena.
The Sports Event Management and Marketing Playbook by Frank Supovitz and Robert Goldwater offers insights into managing these challenges effectively.
Series: The Wiley Event Management Series
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The Sports Event Management and Marketing Playbook
Hardback$19799Unit price /UnavailableAvailableShips in 3-4 weeks -
Book Details
INFORMATION
ISBN: 9781118244111
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 07 March 2014
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 2nd edition
Contributors:
- Series edited by Joe Goldblatt
- Series edited by Joe Goldblatt
Audience: Tertiary education
DIMENSIONS
Spine width: 25.0mm
Width: 191.0mm
Height: 239.0mm
Weight: 885g
Pages: 512
About the Author
Frank Supovitz is the author of The Sports Event Management and Marketing Playbook, 2nd Edition, published by Wiley.
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