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The Science of Customer Connections
Manage Your Message to Grow Your Business
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
"The vast majority of word-of-mouth happens offline, in everyday conversations. This book offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business"--
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.
The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organisations to be part of those conversations in ways that grow their business.
With clear language and a sense of humour, Karrh guides readers step by step to create:
- A message that is memorable, interesting to buyers, and built to share
- A growing set of messengers who include your story in their everyday conversations
- Management habits that build consistency and scale
Readers will be equipped to engage customers and employees, build trustworthiness, and grow profitably—without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement.
Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organisations.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Science of Customer Connections by Jim Karrh receives praise for its authentic and practical approach to business messaging. The book offers a fresh perspective on creating and managing impactful communications that stand out in a noisy environment. Reviewers commend Karrh for providing actionable tools and templates to help professionals enhance their messaging skills, improve business relationships, and align daily interactions with their business goals.
Book Details
INFORMATION
ISBN: 9781632651532
Publisher: Red Wheel/Weiser
Format: Paperback / softback
Date Published: 19 September 2019
Country: United States
Imprint: New Page Books,US
Contributors:
- Foreword by Dorie Clark
Audience: General / adult
DIMENSIONS
Width: 133.0mm
Height: 216.0mm
Weight: 250g
Pages: 224
About the Author
Jim Karrh, PhD uses his expertise in marketing communications and buyer behavior to help thousands of professionals talk about their businesses more effectively. He has received national and international awards as a researcher, corporate marketing leader, teacher, and columnist. He is also a professional speaker, consultant, and host of The Manage Your Message Podcast. He lives with his wife and children in Little Rock, Arkansas.
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