The Power Law Strategy

From the co-founders of Scaling.com, organisational psychologist Dr. Benjamin Hardy and entrepreneur Blake Erickson, comes a revolutionary framework for not only owning markets but creating them; for becoming so distinct in your business that you escape competition altogether.

Most businesses try to grow by doing more, and that's precisely why they fail. No amount of added effort, marketing, or initiatives can scale your business if you're operating on the wrong curve and from the wrong paradigm.

This is what the power law reveals: in any domain where advantage compounds, outcomes don't distribute evenly—they concentrate. And increasingly so. While the majority produce very little—essentially a rounding error of zero—a select few create nearly all the impact, driving the entire distribution. Most books aren't read, while a radical few sell nearly all the copies and change the world. Most companies remain small and inconsequential while a handful drive an entire market. Almost everything is noise while shockingly few produce the entirety of the result.

In The Power Law Strategy, Dr. Benjamin Hardy and Blake Erickson, founders of Scaling.com, reveal the hidden scaling laws behind outlier companies, category-defining brands, and seemingly impossible business results.

The majority of results go to the few who understand the power law and how to harness it. Inside, you'll discover how to:

• Identify the hidden principles that drive outlier business results and enable you to leapfrog what others in your industry are doing
• Escape the noise, dead ends, and competitive traps that stall and ultimately kill most businesses
• Build a flywheel of compounding assets and partnerships that exponentially accelerate your results, widen your differentiation, and increasingly position you as a category of one
• Reach an extreme mastery and innovation such that your work transcends existing rules and conventions, producing new insights and making what was previously considered impossible into the new standard

Until you understand and apply power law strategy, scaling will not be possible. But once you do, 10x (or greater) scale will be inevitable.