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The Persuasion Code
How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
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Format: Hardback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
The Persuasion Code
Capture, convince, and close—scientifically
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model: NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience, or psychology, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy, and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM: the only model based on the science of how your customers use their brain to make any decision, including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
- Written by the founders of SalesBrain, who pioneered the field of neuromarketing
- SalesBrain has trained more than 100,000 executives worldwide, including over 15,000 CEOs
- Includes guidance for creating your own neuromarketing plan
- Advance your business or career by creating persuasive messages based on the working principle of the brain.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Persuasion Code by Patrick Renvoise and Christophe Morin offers insights into neural marketing strategies, successfully merging neuroscience with practical applications to influence consumer behaviour. Reviews often commend the authors for presenting complex scientific concepts in an accessible manner, providing actionable techniques for marketers and entrepreneurs. The book is praised for its engaging content and clear examples, although some critics note it may require background knowledge in marketing for full comprehension.
Book Details
INFORMATION
ISBN: 9781119440703
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 02 November 2018
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 36.0mm
Width: 155.0mm
Height: 236.0mm
Weight: 590g
Pages: 352
About the Author
CHRISTOPHE MORIN, PHD, is an expert on the effect of advertising on the brain. He is an adjunct faculty member of Fielding Graduate University, where he teaches courses in Media Neuroscience. He is the recipient of multiple speaking and research awards. He co-founded SalesBrain in 2002.
PATRICK RENVOISE, an expert in complex sales, teaches new messaging strategies based on brain science. By using the latest discoveries in cognitive biases, he has helped hundreds of companies and thousands of professionals close complex deals worth billions of dollars. Patrick co-founded SalesBrain and has received numerous marketing and speaking awards.
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