The Influential Mind

Name: The Influential Mind
Brand: Hachette Aotearoa New Zealand
SKU: 9780349140636
Price: 29.99 NZD
Availability: InStock

What the Brain Reveals About Our Power to Change Others

By Tali Sharot

0.0 (0 reviews)

Summary

In The Influential Mind by Tali Sharot, the author delves into the science of influence and decision-making, exploring how our minds and emotions can shape perceptions and actions. Through engaging research and insights, the book reveals the interplay between emotion, reason, and communication, offering strategies to enhance your persuasive abilities. This self-help guide taps into cognitive science to help readers better understand and harness the power of influence in everyday life.
Read More

Format: Paperback / softback

$29⁹⁹

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 4-6 weeks

Found a better price? Request a price match

The Influential Mind

$29⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you are curious about understanding the science behind how your emotions and thoughts influence decision-making and behaviour. It explores the power of persuasion and how to effectively influence others, making it perfect for those interested in personal development and interpersonal relations.

The new book from TED speaker and author of The Optimism Bias, Tali Sharot, The Influential Mind challenges the wisdom of the crowd.

Description

Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more.

'A timely, intriguing book' Adam Grant, New York Times bestselling author of Originals and Give and Take

'This profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge

Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role?

It turns out we systematically fall back on suboptimal habits when trying to change others' beliefs and behaviours. Many of these instincts—from trying to scare people into action, to insisting the other is wrong or attempting to exert control—are ineffective, because they are incompatible with how the mind operates.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Influential Mind by Tali Sharot is praised for its insightful exploration of how emotion often outweighs logic in decision-making. Reviewers highlight that the book reveals common misconceptions about influence, providing a scientifically-backed guide to effective persuasion. It's noted for its engaging and accessible style, making it essential reading for those seeking to understand and improve their influence skills. The work is considered both a fascinating study of human behaviour and an essential resource for those wanting to become persuasive communicators.

Book Details

INFORMATION

ISBN: 9780349140636

Publisher: Little, Brown Book Group

Format: Paperback / softback

Date Published: 02 August 2018

Country: United Kingdom

Imprint: Abacus

Audience: General / adult

DIMENSIONS

Spine width: 19.0mm

Width: 134.0mm

Height: 200.0mm

Weight: 222g

Pages: 256

Collections

Education & Reference Non-Fiction Self-Help & Personal Development Tali Sharot

About the Author

Tali Sharot is a neuroscientist. She is the author of The Optimism Bias, the director of the Affective Brain Lab at University College London and a Wellcome Trust Fellow. Tali's papers on the neuroscience of optimism, emotional memories and cognitive dissonance have been published in top scientific journals including Nature, Science, Nature Neuroscience and Psychological Science. She has also written for the New York Times, Observer and Time Magazine.