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The Icarus Deception

How High Will You Fly?
By Seth Godin
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Icarus Deception by Seth Godin challenges the conventional wisdom about success and encourages readers to embrace their creativity and dare to stand out. Godin critiques traditional boundaries of conformity, urging individuals to fly closer to the sun rather than play it safe. Through inspiring insights, the book drives home the message that in the modern economy, creativity and courage are valued over obedience and compliance.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're seeking inspiration to embrace creativity and push beyond conventional boundaries. It encourages you to challenge the status quo, take risks, and innovate in both your personal and professional life, offering persuasive insights on how breaking free from traditional expectations can lead to greater fulfilment and success.

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The Icarus Deception

What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Aim higher than feels safe. Treat work as art. Seth Godin returns at his most inspirational.

Seth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art.

Creativity is both scarce and valuable. What was important in the old economy (conformity, standardisation, interchangeability) has been turned on its head. What matters now is trust, permission, remarkability, leadership, and telling stories that spread. Whether you're a teacher, a doctor, or a customer service rep, you can make art if you care about why you went to work today and how you can be better at it tomorrow.

Being an artist isn't a genetic disposition or a specific talent. It's an attitude; a hunger to seize new ground, make connections, and work without a map. Steve Jobs was an artist, as were Henry Ford and Martin Luther King Jr. They saw something others didn't and then found the guts to do something about it.

This is Seth Godin's most personal book yet - a pithy, inspirational call to arms.

The Icarus Deception challenges us to break free from the constraints of conformity and strive to create remarkable work that makes a difference.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Seth Godin's The Icarus Deception has received acclaim for its thought-provoking challenge to societal norms and its encouragement for readers to embrace creativity and personal growth. Fast Company highlights Godin's unique and necessary contribution, while Forbes underscores his influence as a prolific writer and thinker. Management Today praises the book as a bold manifesto that inspires readers to awaken their rebellious spirit and engage in creative endeavours.

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Book Details

INFORMATION

ISBN: 9780670922925

Publisher: Penguin Books Ltd

Format: Paperback / softback

Date Published: 31 December 2012

Country: United Kingdom

Imprint: Portfolio Penguin

Audience: General / adult

DIMENSIONS

Spine width: 19.0mm

Width: 153.0mm

Height: 234.0mm

Weight: 313g

Pages: 256

Collections

Career Development Mindset & Self Help Non-Fiction Penguin Books Self-Help & Personal Development Seth Godin

About the Author

Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

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