The Cultural Dimension of Global Business

Name: The Cultural Dimension of Global Business
Brand: Taylor & Francis
SKU: 9781138632455
Price: 329.0 NZD
Availability: InStock

By Gary P. Ferraro and Elizabeth K. Briody

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Format: Hardback

$329⁰⁰

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The Cultural Dimension of Global Business

$329⁰⁰

Description

Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organisations face as they work globally and across cultures.

The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.

The fully updated eighth edition offers:

An expanded focus on organisational activities, with two new chapters that provide greater insight into organisational culture and change, and customer engagement;
Fresh case study material with a range of examples drawn from around the world;
Further resources via a companion website, including a fully updated Instructor’s Manual and new interactive quiz questions for students.

Book Details

INFORMATION

ISBN: 9781138632455

Publisher: Taylor & Francis Ltd

Format: Hardback

Date Published: 20 March 2017

Country: United Kingdom

Imprint: Routledge

Edition: 8th edition

Illustration: 50 Halftones, black and white

Audience: Tertiary education

DIMENSIONS

Width: 174.0mm

Height: 246.0mm

Weight: 417g

Pages: 312

Collections

Business & Entrepreneurship Business Strategy & Negotiation Education & Reference Elizabeth K. Briody Gary P. Ferraro Non-Fiction

About the Author

Gary P. Ferraro is Professor Emeritus in Anthropology at the University of North Carolina at Charlotte, USA. His expertise includes applied anthropology and intercultural communication.

Elizabeth K. Briody is a cultural anthropologist with 30 years of experience of cultural change efforts. She is a leading expert on the culture of organizations and the founder and principal of Cultural Keys, USA, an organization dedicated to helping companies diagnose and solve cultural issues.