The Cultural Dimension of Global Business

Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business. They examine a range of issues that individuals, teams, and organizations face as they work globally and across cultures. The cross-cultural scenarios presented at the end of each chapter allow students of business, management, and anthropology alike to explore cultural differences while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.

The fully updated ninth edition offers:

• An expanded focus on international perspectives, and greater insight into China and its emergence as a global economic power.
• Consideration of team interactions in complex global environments, including virtually, while recognizing that individuals have critical influence on business processes and outcomes.
• New methodological tools with reflections and exercises to inspire readers to begin thinking and acting globally, offering guidance on identifying salient features of an international business or partnership, adjusting to novel or unexpected circumstances, and capturing the perceptions and behaviours of global businesspeople.
• New chapters on understanding one’s own organizational culture as a precursor to conducting business globally, additional material to enhance business partnership interactions, and strategies for integrating the global into local operations.
• Discussion of the wide-ranging disruptions facing people and business around the world and the ways in which the global pandemic affected business processes and practices.
• Further resources via the Instructor & Student Resource, www.routledge.com/cw/ferraro2, including links, blogs, and videos, an instructor’s resource manual, and a section on relevant cultural sources.