The Art of Client Service
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The Art of Client Service
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
The Art of Client Service
Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterised by a precise skill set or inventory of responsibilities. The Art of Client Service and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.
Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.
It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Art of Client Service by Robert Solomon is praised for its practical advice and clear insights into building strong client relationships. Reviewers appreciate its straightforward approach, making it accessible for both new and experienced service professionals. The book is noted for its engaging anecdotes and actionable takeaways that help improve client satisfaction and success in the business realm.
Book Details
INFORMATION
ISBN: 9781119227823
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 22 April 2016
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 3rd edition
Contributors:
- Foreword by Ian Schafer
Audience: General / adult
DIMENSIONS
Spine width: 31.0mm
Width: 145.0mm
Height: 218.0mm
Weight: 431g
Pages: 288
About the Author
ROBERT SOLOMON is the worldβs leading authority on how to improve creative work by forging and sustaining trust-based relationships with clients.
Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals. Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He is an expert speaker and workshop leader who also is certified as an organizational and executive coach, particularly skilled in job search.
Robert has handled a wide range of consulting assignments, in both offline and online media, for more than a score of clients, including Ammirati Puris Lintas, Blitz, BoomBox, Brandmuscle, Chase Insurance, Cognitive Arts, CondΓ© Nast, Digitas Health Lifebrands, Deep Focus, Draft Worldwide, Ferrara & Company, Initiative Media North America, PALAZZO | Investment Bankers, PCR, Procurian, R/GA, Saatchi & Saatchi X, Sothebyβs, and Womenkind.
Robert previously was President of Direct and Interactive Marketing at Ammirati Puris Lintas, General Manager of FCB Direct West, and Senior Vice President of Bronner Slosberg Humphrey (now Digitas).
Robert lives in Napa, California with his wife Roberta, and with the worldβs best dogs, Alvin and Molly.
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