The Advertising Concept Book

Name: The Advertising Concept Book
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9780500518984
Price: 60.99 NZD
Availability: InStock

Think Now, Design Later

By Pete Barry

0.0 (0 reviews)

4.33

( 838 ratings, 35 reviews)

Summary

The Advertising Concept Book by Pete Barry explores the fundamental principles of creating effective advertising campaigns. It delves into the art of generating impactful ideas, emphasizing the importance of simplicity and branding. The book includes practical exercises and visual examples to guide both aspiring and seasoned advertisers in crafting compelling concepts that resonate with audiences.
Read More

Format: Hardback

$60⁹⁹

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 3-4 weeks

Found a better price? Request a price match

The Advertising Concept Book

$60⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you are interested in learning the foundational principles of creating effective advertising campaigns. It's perfect for those who want to understand the creative process behind successful ads and how to craft compelling messages that resonate with audiences. Entrepreneurs and marketing professionals looking to enhance their strategic thinking and generate innovative ideas would find this book insightful and beneficial.

The Advertising Concept Book

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it

Description

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, The Advertising Concept Book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.

Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns—in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition—also reinforces the book's core lesson: that a great idea will last forever.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Advertising Concept Book by Pete Barry is highly praised across various reviews. Creative Review finds it invaluable, while Inspired Magazine regards it as the best creative advertising book they've read. Communication Arts underscores its provision of sound advice for advertising creatives.

Book Details

INFORMATION

ISBN: 9780500518984

Publisher: Thames & Hudson Ltd

Format: Hardback

Date Published: 11 August 2016

Country: United Kingdom

Imprint: Thames & Hudson Ltd

Edition: Third edition

Illustration: With over 500 illustrations

Audience: General / adult

DIMENSIONS

Width: 200.0mm

Height: 238.0mm

Weight: 1330g

Pages: 320

Collections

Business & Entrepreneurship Marketing & Sales Non-Fiction Pete Barry

About the Author

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.