Storyshowing

The unique proposition for this book is to use storyshowing, not storytelling, to inform, influence and inspire a person and then to transform the way they think. This book will disrupt the way we think about and use stories in our businesses, organisations and campaigns.

Storyshowing will take the receiver beyond simply being told about an idea; it will help them to transcend to a new way of thinking, to feel as if they are experiencing and fully engaging with what the speaker is showing and sharing with them. We all respond well to receiving information through story. We are inspired and motivated by stories.

Business leaders, sales and marketing professionals and managers must use stories in their communication in order to meet their goals and targets. However, telling a story is limited in what it can achieve. Telling people about something keeps them distant from it, while showing them—'Here, let me show you how this works'—brings them into the experience with you.

When storyshowing, you use your own experiences, emotions and vulnerability as tools to build a connection with your audience. Showing can involve actual images, body language and other non-verbals, and images created through words. To influence someone, to help them to catch your idea, to connect, you need to do more than tell and inform; you need to show them a way to transform their view and transcend their way of thinking.

Communication is no longer about storytelling—it's about storyshowing.