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Story Dash
Find, Develop, and Activate Your Most Valuable Business Stories... In Just a Few Hours
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Check link for latest rating. ( 41 ratings, 8 reviews)
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Summary
The book guides readers to access their innate storytelling abilities, select impactful stories, and develop authentic leadership voices that resonate powerfully with teams and markets.
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Format: Hardback
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Story Dash
$5999
Unit price
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Story Dash is ideal for business leaders, managers, and entrepreneurs seeking fast, effective storytelling methods to inspire and lead. It suits professionals wanting to enhance engagement and communication within fast-paced organisational environments.
With this highly actionable book, leaders of all kinds will find it easier than ever to discover and develop their “narrative assets”—their value-holding stories
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Storytelling is humanity’s oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organisations grow and thrive.
A leader’s role is to create engagement and belief so that people will act. And there’s no more powerful way to grab attention, be remembered, and engage action than by telling stories—about who you are, what you do, and why you do it.
Today, “storytelling” is a hot topic in organisations, but most leaders still struggle to act upon it. How do we find and tell our stories quickly, in an environment of urgency where we can hardly pause to catch our breath? For more than a decade, Hutchens has tested his method of rapid and strategic story development with innovation teams in Silicon Valley, across global Fortune 100 leadership teams, and more. Hutchens has honed a unique process that is active, potent, and strategically focused... and also a lot of fun.
In Story Dash, Hutchens shares a repeatable process to find, develop, and deploy your “narrative assets”—that is, your urgent core stories that hold value. Even better, he will help you do it FAST; often in less than a day.
Story Dash will help you to:
- Access your natural capacity for storytelling
- Find your stories—and figure out which ones to tell
- Build your narrative so it lands with unforgettable impact
- Find your own voice of authentic leadership
- Bring more of who you are to your teams and your markets
Fully illustrated and written in a clear, sharp voice, Story Dash shares the fastest way to find lots of stories that will create action around the work you care about most.
Book Details
INFORMATION
ISBN: 9781950665990
Publisher: BenBella Books
Format: Hardback
Date Published: 24 August 2021
Country: United States
Imprint: Matt Holt Books
Audience: General / adult
DIMENSIONS
Width: 165.0mm
Height: 240.0mm
Weight: 250g
Pages: 192
About the Author
David Hutchens has been exploring the intersection of narrative, leadership, and complex systems change for more than 20 years. A bestselling author, business writer and learning designer, he creates solutions for The Coca-Cola Company, PayPal, Wal-Mart, IBM, L’Oreal, The US Olympic Committee, and others. He speaks to organizations and thousands of leaders all around the world on the topic of storytelling as an organizational capacity. As an executive speechwriter, he has developed mission-critical messages for the CEOs of The Coca-Cola Company and the global Dentsu Advertising organization.
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