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Pattern Breakers
The Secrets Behind the World's Most Successful Start-Ups
Brief Description
Pattern Breakers has its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded—Twitter, Twitch, and Okta, for example—took off, while others, some deemed "most likely to succeed," shut their doors despite...
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Description
Pattern Breakers has its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded—Twitter, Twitch, and Okta, for example—took off, while others, some deemed "most likely to succeed," shut their doors despite doing everything right. Was it dumb luck that separated gold from dross?
What Maples and Stanford University's Peter Ziebelman discovered contradicts accepted wisdom and upends today's formulaic approach to entrepreneurship: that one should look for a big open market, talk to prospective customers to find their highest needs, their "pain points" in that market, and then build what is missing.
Rather, patterns are broken and the potential for breakthrough opportunity created when inflection points—events that offer the potential for new empowering capabilities—are harnessed, transforming how people think, work, feel, and act.
Uber and Lyft, for example, broke the pattern of transportation by harnessing the power of the GPS-enabled smartphone. The Covid pandemic spurred telemedicine. Pattern-breaking ideas like these unlock different powers and radically change the rules, driven by people with the independent-mindedness and courage to divert from the consensus.
Book Details
INFORMATION
ISBN: 9781035055081
Publisher: Pan Macmillan
Format: Paperback / softback
Date Published: 18 July 2024
Country: United Kingdom
Imprint: Macmillan Business
Audience: General / adult
DIMENSIONS
Spine width: 22.0mm
Width: 152.0mm
Height: 233.0mm
Weight: 360g
Pages: 288
About the Author
Mike Maples, Jr is an entrepreneur, venture capitalist, podcaster, and the co-founder of FLOODGATE, a leading seed stage fund in Silicon Valley that invested in companies like Twitter, Twitch, Okta, and Outreach at the very beginning of their startup journeys. Peter Ziebelman splits his time between academia and the business world. He teaches entrepreneurs as a lecturer at the Stanford University Graduate School of Business, where he is the principal instructor for the popular graduate school course on entrepreneurship and venture capital. In 1996 he co-founded, Palo Alto Venture Partners, an early-stage venture capital firm.
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Pattern Breakers
Pattern Breakers by Mike Maples Jr and Peter Ziebelman is a ground-breaking exploration into the world of entrepreneurship that challenges conventional wisdom and provides a practical playbook for anyone looking to launch a start-up or create a new product. Based on years of extensive research and real-world examples, this book delves into the essence of what sets wildly successful companies...Hardback$4999Unit price /UnavailableIn StockShips today -
Pattern Breakers
‘The most important start-up book of the last ten years’ – Steve Blank, co-creator of the Lean Start-up movement Based on extensive research and real-world examples, Pattern Breakers upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a start-up or creating a new product. Pattern Breakers had its roots in the time when...Paperback$2999Unit price /UnavailableAvailableShips in 4-6 weeks
Also by Peter Ziebelman
View all-
Pattern Breakers
Pattern Breakers by Mike Maples Jr and Peter Ziebelman is a ground-breaking exploration into the world of entrepreneurship that challenges conventional wisdom and provides a practical playbook for anyone looking to launch a start-up or create a new product. Based on years of extensive research and real-world examples, this book delves into the essence of what sets wildly successful companies...Hardback$4999Unit price /UnavailableIn StockShips today -
Pattern Breakers
‘The most important start-up book of the last ten years’ – Steve Blank, co-creator of the Lean Start-up movement Based on extensive research and real-world examples, Pattern Breakers upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a start-up or creating a new product. Pattern Breakers had its roots in the time when...Paperback$2999Unit price /UnavailableAvailableShips in 4-6 weeks
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