neuroAI

Name: neuroAI
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SKU: 9781394261963
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Winning the Minds of Consumers with Neuroscience Powered GenAI

By A. K. Pradeep and Anirudh Acharya and Rajat Chakravarty and Ratnakar Dev

Brief Description

It is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavours to fragrances, and much more. Simply by blending cutting-edge neuroscience with bleeding-edge GenAi, it puts humanity back at the centre of GenAi.... Read More

Format: Hardback

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neuroAI

$56⁹⁹

Description

It is the most powerful revolution of this century.

Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavours to fragrances, and much more. Simply by blending cutting-edge neuroscience with bleeding-edge GenAi, it puts humanity back at the centre of GenAi.

neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behaviour: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—building and growing revenues while exciting and winning consumers.

Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi continues this innovative journey even farther now by combining advanced neuroscience with GenAi.

The book explores key topics including:

How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses
Key learnings from teen brains, boomer brains, mummy brains, and middle-aged brains that GenAi must be aware of
Activating desireGPT, the brain's desire framework, to strongly drive purchase intent and brand loyalty
How TV shows, movies, and music can achieve higher ratings by applying neuroscience-powered GenAi to writing scripts and dialogues
Creating fragrances and flavours using neuroAi
How a wide range of consumer product categories worldwide apply neuroscience-powered GenAi to foster innovation, spur sales, and build brands
Building scalable capability in neuroAi within the enterprise

For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.

Book Details

INFORMATION

ISBN: 9781394261963

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 26 August 2024

Country: United States

Imprint: John Wiley & Sons Inc

Audience: Professional and scholarly

DIMENSIONS

Spine width: 33.0mm

Width: 150.0mm

Height: 229.0mm

Weight: 522g

Pages: 304

Collections

A. K. Pradeep Anirudh Acharya Business & Entrepreneurship Computing & Technology Education & Reference Marketing & Sales Non-Fiction Rajat Chakravarty Ratnakar Dev

About the Author

DR. A.K. PRADEEP is the founder and CEO of sensori.AI, the world’s only firm combining AI with advanced neuroscience learnings. He is continuously sought after by major global corporations for guidance on the application of artificial intelligence, machine learning, and now neuroscience to their fields. sensori.AI is pioneering new methodologies and marketplace solutions for many of the most challenging business problems. Dr. Pradeep’s The Buying Brain serves today as the preeminent book in the global field of neuromarketing—the marriage of advanced neuroscience to marketing. It has been widely disseminated worldwide, published in multiple languages, and continues to be read by many of the leaders of the largest companies across many categories. In consulting with those leaders, Dr. Pradeep draws upon the book’s content to assist them in formulating the most effective marketing and new product innovations.

DR. ANIRUDH ACHARYA serves as the Chief AI Officer at sensori.AI, where he has led a wide array of GenAI and ML projects across varied industries from media and television, retail, mortgage, healthcare, shopper analytics, and more. He has a background in physics and mathematics. A gold medalist in his undergraduate degree, he went on to specialize in theoretical physics with a focus on gravity, particles and fields.

DR. RAJAT CHAKRAVARTY, Chief Operating Officer at sensori.AI, has orchestrated sensori.AI’s evolution from a groundbreaking startup to an industry leader in neuroscience-based GenAI innovations. His invaluable expertise in optimizing complex processes and fostering a culture of excellence have unraveled novel growth opportunities for the Fortune 100 worldwide. A rocket science alumnus from IIT Bombay, his commitment to scientific rigor and client success makes him a dynamic force in leveraging neuroAI to create a smarter, more efficient world.

RATNAKAR DEV is a pioneering technologist with a proven track record in early-stage startups leading to acquisition in various fields including CAD, healthcare, neuromarketing, and collaboration. Currently, he serves as the Chief Technology Officer of sensori.AI. Prior to this, he was the CTO of machineVantage Inc., where he developed AI and machine learning tools for innovation in product development and marketing.