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Mid-Century Ads. 40th Ed.
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Mid-Century Ads. 40th Ed.
$6299
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Sit back with this anthology of ads and zoom back in time to the height of American postwar consumerism, when real life Don Drapers labored day and night to sell everything from girdles to guns. This panorama of midcentury marketing paints a fascinating portrait of the 1950s and '60s, high in color, crisp fonts, and sexy, carefree capitalism.
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Description
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colourful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.
Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colours, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances.
At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.
Mid-Century Ads. 40th Ed. by Steven Heller captures the vibrant spirit of the era, offering a rich visual history that's both entertaining and enlightening.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Mid-Century Ads. 40th Ed. by Steven Heller is praised as an essential addition for graphic design enthusiasts, marketing professionals, and fans of Americana. It serves as an enticing time capsule, with ads that are visually striking and insightful about mid-century American culture.
Book Details
INFORMATION
ISBN: 9783836591478
Publisher: Taschen GmbH
Format: Hardback
Date Published: 11 October 2023
Country: Germany
Imprint: Taschen GmbH
Edition: Multilingual edition
Contributors:
- Edited by Jim Heimann
- Edited by Jim Heimann
Audience: General / adult
DIMENSIONS
Spine width: 33.0mm
Width: 156.0mm
Height: 217.0mm
Weight: 1133g
Pages: 512
About the Author
Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York. Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.
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